This report provides a comprehensive analysis of international marketing strategies, focusing on Brakes Food Ltd's potential for global expansion. It begins with an introduction to international marketing, defining key concepts and outlining the scope of the field. The report then explores the rationale for international market entry and various routes to market, followed by an examination of the opportunities and challenges that Brakes Food Ltd may encounter. The core of the report delves into market selection criteria, the evaluation process, and a detailed discussion of market entry strategies, including their advantages and disadvantages. The report further addresses the global versus local marketing debate, evaluating the context and circumstances for adopting either approach and determining how to adapt the marketing mix accordingly. Finally, the report examines various international marketing approaches and compares home and international orientations, concluding with an analysis of marketing approaches for competitor analysis and recommendations for Brakes Food Ltd's international marketing endeavors.
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