International Marketing Strategies and Global Market Entry Report

This report provides an overview of international marketing, comparing global and local marketing strategies. It investigates how product, pricing, promotion, and distribution approaches differ in various international contexts, using the example of Five Guys restaurant entering the Denmark market. The report emphasizes the significance of global advertising in supporting organizational growth and highlights the use of online advertising, digital marketing, and sales promotions. Desklib offers similar solved assignments and resources for students.

International Marketing

Table of content
Introduction
Describing the arguments of key arguments in global versus local marketing
Investigating how product, pricing and distribution approach differs in variety of
international context
Conclusion
References

Introduction
The international marketing is considered the set of
various marketing activities that is utilised by company for
increasing attraction from large number of customers. By
this, the firm can identify the real needs and wants of
customer in quickest manner.

Describing the overview of key arguments in
global versus local marketing
The local marketing activities can be defined as putting
attention on specific areas basically in narrow manner for the
aim for improving sales of goods in appropriate manner

Difference between local as well as global
marketing
Global marketing Local marketing
 In this type of marketing, the scope is recognised high for the
company.
 The aspect of marketing functions are carried at the global level.
 In this, the base of the customers are very high as compared to local
marketing(Jean and et.al., 2020).
 In this, multiple type of currencies are utilised.
 In global marketing the awareness of goods and services can be
easily communicated by using social media platforms.
 The company needs to perform intensive market research as the
company is physically absent from global market.
 There is low customer interaction because of distance presence of
customers.
 In this, the single commercial is played throughout the world in the
several regional languages of various countries.
 The scope of local marketing is considered as very low due to low
range of customer base.
 The activities of organisation basically runs in the localised manner.
 The base of new customer is very less as compared with global
marketing.
 In localised type of marketing only the one type of currency is taken
in use.
 In this, the popularity of goods and services can be enhanced in
fastest manner.
 This generally requires low market research because of overall
physical presence of firm.
 Here, the interaction between the customer as well as organisation
are considered high as the needs and desires of customer are fulfilled
in timely basis (Kowalik and Danik, 2018).
 In this, the multiple commercial ad runs in the various types of
regional languages of countries.

Investigating how product, pricing,
promotional and distribution approach differs
in variety of international context
Marketing mix elements Standardization Adoption
Product In the new market of Denmark, the management of
five guys restaurant will utilise high quality of raw
materials and will also adopt substitute in food item
at effective manner.
-
Price - For the purpose of balancing portfolio and
enhancing growth rate, the company will adopt
competitive pricing strategy and also provide
discounts on goods (He, Wang and Wu, 2020).
Place In the location selected, the management will
deploy strong infrastructure as well as advanced
distribution channel in order to run operation at
smoother level. This will b effective for boosting
customer satisfaction level of customer in proper
manner.
-
Promotion - For improving the awareness of its product in
proper manner, the company can adopt practise of
social media platforms by posting effective as well
as immersive content leading into attraction of large
number of customers in effective manner.

Conclusion
After the examination of above data, it presumes that
the exercises of global advertising assume the
significant part for supporting the progress of
organization in market. Because of the powerful use of
different promoting systems organization effectively
expanded the consciousness of their labour and products
in market at wide reach for long span. The systems
which are utilized in showcasing are web based
publicizing, computerized advertising, deals
advancement and others.

References
 Glavas, C., Mathews, S. and Russell-Bennett, R., 2018. Knowledge acquisition via
internet-enabled platforms: Examining incrementally and non-incrementally
internationalizing SMEs. International Marketing Review.
 Jean and et.al., 2020. The moderating effect of virtual integration on intergenerational
governance and relationship performance in international customer–supplier
relationships. International Marketing Review, 37(3), pp.579-592.

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