This report analyzes Gousto's potential for international market expansion, focusing on the scope and concepts of international marketing, and the rationale for global expansion. It explores various market entry routes and evaluates the opportunities and challenges faced by marketing. The report details key criteria and selection processes for entering foreign markets, along with different market strategies, their advantages, and disadvantages. It also provides an overview of the global vs. local debate, the use of the marketing mix in an organizational context, and the various international marketing approaches Gousto can adopt. Furthermore, the report compares home and international orientations, assesses competitors, and offers recommendations for how organizations should be structured to maximize international opportunities. The report provides valuable insights into the complexities of international marketing and provides strategic recommendations for Gousto's global expansion.