This report analyzes Hello Fresh's international marketing strategy, focusing on the acquisition of Green Chef and its expansion into international markets. The report begins with an introduction to international marketing, defining its scope and importance in expanding market share and customer base. It then presents a detailed analysis of potential countries for expansion, considering factors like GDP growth, competitiveness, tax rates, employment rates, level of interest, and capital efficiency. The report provides a comparative analysis of several countries, including Austria, Belgium, Denmark, Germany, Luxembourg, the Netherlands, Sweden, and Switzerland. Through a stage-by-stage analysis, the report identifies Germany and the Netherlands as the most suitable countries for Hello Fresh's expansion, supported by a SWOT analysis highlighting their strengths, weaknesses, opportunities, and threats. The report concludes that international marketing is crucial for business growth and recommends Germany as the primary target for launching Green Chef, due to its strong GDP, capital efficiency, and a lower level of competition. References to books and journals are provided to support the analysis.
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