This report provides a briefing on the implications of international marketing for organizations, specifically focusing on Kickerco's potential expansion into international markets. It assesses the market research requirements necessary for successful international marketing, analyzes how the business case for such a venture can be justified, and evaluates the risks that must be considered. The report also touches upon globalization and glocalization, emphasizing the importance of adapting products and services to meet local consumer needs while maintaining a global presence. Furthermore, it explores the impact of communication in international marketing, highlighting the significance of cultural values and regional languages in advertising and promotion. The report uses Kickerco as a case study to demonstrate the importance of understanding the sociocultural environment in international marketing communications.
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