International Marketing Mix Strategy Analysis Report

This report examines the international marketing mix, focusing on the application of product, price, place, and promotion strategies within the context of a global market. The report analyzes how a company, like the Five Guys, can adapt its marketing mix to successfully enter and compete in the Japanese market. It emphasizes the importance of high-quality products, competitive pricing strategies, strategic placement within Tokyo, and innovative promotional methods, including digital marketing and customer engagement through apps and special offers. The report highlights the need for understanding the local market and its preferences, emphasizing the importance of offering a unique and attractive value proposition to consumers. It also provides an overview of the key considerations for developing effective international marketing strategies, including adapting the marketing mix to meet the specific needs and demands of the target market. The conclusion summarizes the importance of the marketing mix in establishing a successful business in a new market.

International Marketing-
Mix

Content
INTRODUCTION1
MAIN BODY1
Marketing Mix1
Product-1
Price-1
Place-1
Promotion-2
Conclusion2
References3

International marketing-mix is a strategy which is used
by the company to achieve their target and promoting their
brand, they use different marketing instruments to achieve
positive financial results. In this presentation it explain the
marketing mix which is used by company to promoting their
brand image. International marketing- mix support the company
to creating the comprehensive it strategy which allows the
company to except the customers needs and demand in the
international market place.
INTRODUCTION

Marketing-Mix
Product Price Place

PRODUCT
Five guy company need to focus that, they
make their product in higher quality for the
perform well in Japan. Because Japan
customers are more knowledge they want
something unique and they are ready to pay
high price for good quality products, so
First guy company assure that they make
high- quality products to the customers to
satisfied their needs and wants.

PRICE
They provide good quality of product
top the customers, so they need to set
reasonable price of the customer,
because high- quality product doesn't
mean the price is high. So Five grey
company set a good price to attract the
customers. Along with they make their
packaging more attractive to attract the
customers.

PLACE
Five grey company need to set up their business
in Japan, So Tokyo is the perfect place to
promote their product. Although this place is
right for starting their business most Japanese
speak some English, so this thing helps the
company to promote their brand. Along with
Japan country have a free- market economy, it is
the most significant electronic goods industry in
the world, so it is beneficial for the Five grey
company.

PROMOTION
Five grey company use digital marketing tools
and techniques to attract the customers, Japan
people are so innovative and creative, so Five
grey company launch their app to connect the
customers and they can give high variety of
cuisines with Japanese twist to promote their
brand. Along with they can provide some offers
and gifts to them which support to promote their
company.

CONCLUSION
In this presentation, it discuss the topic of international marketing mix, it helps the
company to introduce their product in new market or attract the new customers and
make effective strategies to set up their business in different countries. In this
presentation it explain the marketing mix of the country and its related to this four
feature product, price, place, promotion. This four feature support the company to
compete in the market and set their business.

REFERENCES
• Ferrell, O.C., Hartline, M. and Hochstein, B.W., 2021. Marketing strategy.
Cengage Learning.
• Gillespie, K. and Swan, K.S., 2021. Global marketing. Routledge.
• Jobber, D. and Ellis-Chadwick, F., 2019. EBOOK: Principles and Practice
of Marketing, 9e. McGraw Hill.
• Lilien, G.L., Petersen, A.J. and Wuyts, S. eds., 2022. Handbook of
business-to-business

Thank You