International Marketing Plan: Elements, Adaptation, & Global Debate

This essay provides a comprehensive analysis of the elements of a marketing plan that can be adopted in the international market. It begins by defining a marketing plan and its importance in gaining market share. The essay then delves into key elements such as product adaptation, pricing strategies, distribution channels, and promotional activities, emphasizing the need for businesses to tailor their approaches to suit local customer needs and leverage technology for promotional efforts. Furthermore, the essay addresses the central argument in the local and global debate, highlighting the challenges faced by local markets due to the expansion of the global market and government policies aimed at protecting domestic industries. In conclusion, the essay underscores the significance of a well-crafted marketing strategy in achieving international market success. Desklib provides access to similar solved assignments and resources for students.

INTERNATIONAL MARKET

TABLE OF CONTENTS
• INTRODUCTION
• ANALYSING THE ELEMENTS OF MARKETING PLAN THAT CAN BE ADOPTED IN
THE INTERNATIONAL MARKET
• KEY ARGUMENT IN THE LOCAL AND GLOBAL DEBATE
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing plan refers to the complete planning of the steps that
are needed to be performed in order to implement effective
marketing strategy.
• These plans help in establishing the marketing tools in effective
manner. And along with this, it further helps in gaining the large
number of market share.
• In terms of gaining international market share, the business
organizations must focus on the various elements of the
marketing. This results in gaining of international market share
for the firms.

ANALYSING THE ELEMENTS OF MARKETING PLAN THAT CAN
BE ADOPTED IN THE INTERNATIONAL MARKET
• Product adaptation- This refers to changing the product according to the demand of the
customers. The concept of product adaptation is mainly done by the firms in order to
increase their international market share. This has been done by the firm in order to full-
fill the local needs of the people as well. Under this, the market research has been done at
the local and global level.
• Pricing- Price is one of the vital and crucial element of marketing. It can attract the large
number of customers and can distract as well. In order to gain the international market
share, the firms has to determine the objectives in the foreign market.

CONTINUE
• Distribution- This refers to that element of marketing plan that leads to decide the
distribution of the products at the different places. This feature makes the physical
availability of products to the customers. In order to increase the international market
share. The firms must focus on the online and offline platform in orde4r to sale the
products.
• Promotion- This element leads to create the 7urge in the mind of the customers in
relation of buying the product. In order to increase the market share at international level,
the companies must adopt the technologies in order to perform their promotional
activities.

Key argument in the local and global debate
The key argument in the local and global debate in international market is that, local market is facing the hurdles
due to the growth of the global market.
As the global market takes the customers of the local market as well. Therefore, In many country the government
puts certain restriction policies over the operations of the global market so the protection to the domestic market
can be assured.

CONCLUSION
• Marketing plan helps in gaining the large number of share in the international market.
• The perfect market strategy leads to increasing the business operations of the firm at
international level.

REFERENCES
• DO, T., 2021. Marketing Plan. Marketing.
• Sangra, S., 2020. International Business–International Marketing-Fall 2020.
• Goel, R., Singh, A. and Ghanbarnejad, F., 2019. Modeling competitive marketing
strategies in social networks. Physica A: Statistical Mechanics and its Applications. 518.
pp.50-70.
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