This presentation, prepared for a BTEC Level 5 Higher National Diploma in Business unit on International Marketing, analyzes key concepts and strategies for businesses operating in the global market. It begins with an introduction to international marketing, defining its scope and outlining essential concepts. The presentation then explores various routes for entering international markets, including direct and indirect methods, and examines different entry-level strategies with their advantages and disadvantages. A central focus is the global versus local debate, addressing the adaptation of marketing policies. The presentation also covers product, pricing, and distribution approaches, culminating in a critical evaluation of various strategies, including recommendations for effective international marketing. The presentation is designed to be delivered to a Board of Directors and senior management, emphasizing the organization and evaluation of marketing efforts in international contexts, and is supported by references to relevant academic literature.