BSBMKG606 Manage International Marketing Programs - Task 1 & 2

This assignment solution covers the BSB60215 Advanced Diploma of Business unit BSBMKG606, focusing on managing international marketing programs. Task 1 involves short questions on business viability, monetary cost, time cost, risk factors, internal market competition, current market share, and the impact of marketing opportunities. It also includes a SWOT analysis to aid business expansion decisions. Task 2 requires identifying two potential markets for an Australian company's e-commerce expansion, conducting an initial market assessment using AUSTRADE data, and analyzing political, legal, economic, and cultural factors. The assessment also covers estimating the ease of entering and trading in each market, analyzing political and financial stability, identifying legal and regulatory requirements, rating the acceptability of risks, summarizing market trends, and identifying new opportunities. A communications/engagement plan template is included for BSBMKG606 Assessment Task 2.