This project is a comprehensive assessment for the BSBMKG606 unit, focusing on managing international marketing programs. The student's work involves creating a 10-minute PowerPoint presentation for senior management, based on research and analysis from a case study. The presentation covers the company's profile, business analysis (PEST and SWOT), strategic objectives (SMART model), and risk management strategies. It delves into various factors in international marketing, including country governance, economic conditions, trade barriers, consumer preferences, and competition. The presentation includes the selection of a marketing approach, considerations for culture and consumer preferences, and the identification of suitable marketing structures. It also addresses the importance of monitoring the marketing mix, including product, pricing, placement, and promotions, to ensure compliance with market changes and organizational objectives. Furthermore, the project requires the student to discuss various marketing metrics, calculate the Return on Investment (ROI), and analyze the importance of reviewing and revising international marketing outcomes and objectives, including profitability, resource allocation, and customer feedback. The presentation includes a demonstration/observation checklist and a marking rubric for evaluation.
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