This report provides an in-depth analysis of international marketing principles, focusing on the case of Pimlico Plumbers, a plumbing and maintenance organization. It begins with an introduction to international marketing and its key factors, followed by an examination of the rationale for global expansion and the routes to market. The report delves into market entry strategies, including direct and indirect approaches, and discusses the key criteria for market selection. It further explores the arguments for and against local versus global marketing, and investigates the product, pricing, promotion, and distribution approaches. The report also addresses the opportunities and challenges associated with international marketing, comparing local and international marketing orientations, and concluding with recommendations for Pimlico Plumbers' international endeavors. The report is structured to provide a comprehensive understanding of the challenges and opportunities within international marketing contexts.