International Marketing: Impact of Culture on Business Practices

This report delves into the multifaceted realm of international marketing, examining the crucial role of cultural understanding in global business. It begins by highlighting the significance of workplace etiquette, emphasizing how cultural norms shape communication styles and professional interactions across different countries. The report then explores the influence of organizational hierarchy on business practices, contrasting approaches in countries like Japan, which values seniority, with those like Norway, which prioritize equality. Furthermore, it addresses the challenges of effective communication in international settings, particularly the impact of language barriers and the need for nuanced messaging. By providing examples and referencing relevant literature, the report offers insights into navigating cultural complexities to ensure successful international business ventures. The report underscores the importance of adapting strategies to respect cultural differences, manage communication effectively, and understand organizational structures for global success.

Running Head: INTERNATIONAL MARKETING
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INTERNATIONAL MARKETING
System04121
10/4/2019

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1. Workplace etiquette
A dissimilar approach in the professional communication is one of the main changes
in a workplace policies and norms everywhere in the world. For example when an
organization moves to a foreign market it can face various issues one of which is
addressing people in the organization:
 Such as in an Asian country like the China, and Singapore. In these places
people use more formal tone like “Mr./Ms. Surname,”
 In places like America and Canada people incline to use first names.
2. Organizational hierarchy
The attitudes and the Organizational hierarchy towards management roles can also
differ extensively among the cultures. Stating a contradictory view can be said by
cultural norms. These attitudes are mainly the reflection of a country’s social level of
social equivalence or the values (Cavusgil, Ghauri, and Akcal, 2012).
 For instance, in a country like Japan, which is known for valuing social
hierarchy traditionally, respect for seniority relative status, and brings these
kinds of approaches into the workplace.
 However, countries, like Norway, focuses on the societal equality and incline
to have a relatively flat organizational hierarchy.

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3. Language issue and communication
Effective communication is an significant thing for the achievement of an
organization or a business venture, but it is mostly the most important factor as there
is a danger that the message might get lost due to difference of language and
translation for example: (Cavusgil, Knight, Riesenberger, Rammal, and Rose, 2014).
 In various international companies, English is one of the main languages for a
business. It is also important to know as to how to transport a particular
message.
 For example, the Finns may brevity and honesty while on the other hand
professionals from the country India can be more nuanced and indirect in their
communication forms.

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REFRERENCES
Cavusgil, S.T., Ghauri, P.N. and Akcal, A.A., 2012. Doing business in emerging markets.
Singapore: Sage.
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L.,
2014. International business. Australia: Pearson.