International Marketing Report: EPG Model and Strategies

This report delves into the realm of international marketing, providing a comprehensive overview of its key aspects. It starts with an introduction to international marketing and then moves on to explore different approaches such as Meta-national, Multinational and International marketing. The report then examines the EPG (Ethnocentric, Polycentric, and Geocentric) model, highlighting its application in the context of global marketing strategies. It offers recommendations on the most suitable model for the company and concludes by emphasizing the importance of analyzing different components to effectively enter the global market. The report also includes a list of references for further reading.

International Marketing
(LO4)

Table Of Contents
• Introduction
• Approaches to International Market
• EPG Model
• Recommendation
• Conclusion
• References

Introduction
International Marketing is the process which
undertake the marketing activities from more
than one country. This is also known as
global marketing. This designs the marketing
mix, its components are promotion, price,
place and product globally and it is also
made according to the needs and preference
nation wise.

APPROACHES TO
INTERNATIONAL MARKETING
Meta national
 Multinational marketing
International marketing

EPG MODEL
Ethnocentrism Poly-centrism Geocentrism
Basis It is based for the workers from
the firm's home country
Based on the preference for the
host country national (HNC)
Based on preference for those
which are best suited for the job
and from where they belong
Strategic Orientation Home Country Oriented Host Country Oriented Global Oriented
Function Finance Marketing Research and Development
Product Industrial Products Consumer goods -
Geography Developing countries - US and Europe

Recommendations
It is recommend from the above presentation that, the geocentric model in the EPG MODEL can be opt by
the company as it is based on the preference that are best suited and from wherever they belong. It captures
the global market. The is basically dealing in research and development.

CONCLUSION
From the above presentation, this can be concluded that it is very important for the management department
of the organisation to analyse and formulate the different types of elements and components to effectively
enter into the global market. By going across the world, the company can have many different types of
advantages in the international market that is increasing profit and sales.

REFERENCES
Boso, N., Debrah, Y.A. And amankwah-amoah, J., 2018. International marketing strategies of emerging market firms:
nature, boundary conditions, antecedents, and outcomes. International marketing review.
Pham, t.T., Nguyen, D.T., Ðào thi, L.C. And hoàng, T.L., 2020. Preparing vietnam for new rules on international market:
preparing vietnam for new rules on international market (vol. 257). Cifor.
Lähn, l.A.S.I., 2021. A strategy to merge, a comparison of LVMH moët hennessy-louis vuitton se & L´ oréal SA (doctoral
dissertation).