International Marketing: Global and Local Market Analysis Report

This report delves into the realm of international marketing, examining its core concepts and strategies. It begins by differentiating between global and local marketing approaches, setting the stage for an in-depth analysis of the marketing mix within an international context. The report explores various international marketing approaches, providing a comprehensive overview of the subject. It also includes a comparison between home and international orientations, highlighting the diverse strategies employed by businesses. The case study of Airdri, a hand dryer producer, is used to illustrate the practical application of these concepts. The report concludes by summarizing the importance of international marketing in shaping manufacturing, marketing, and promotional strategies across borders, emphasizing the alignment of marketing efforts with global consumer needs and leveraging a company's competitive advantages. The report includes references to support its findings.

INTERNATIONAL
MARKETING

TABLE OF CONTENT
 Introduction
 Difference between global and local
marketing
 Marketing mix in international context.
 International marketing approaches
 Compare home and international orientation.
 Conclusion
 References

INTRODUCTION
 International promotion is considered to be those conduct which brings
about from the borders. In straightforward terminology, this incorporated
the substance in creating one or more promoting choices over national
boundaries. In addition to that, their complex joins are shaping the
manufacturing as well as the marketing of the business abroad and the
arrangement plans which have subsequently been showcased on the
market upfront.

OVERVIEW OF ORGANISATION
 Airdri is one of the most thriving scale hand dryer producers for over a
long period of 45 years. It was established in 1974 and resided in its
headquarters in Oxford, UK.
 Its center of commerce has continuously been the hand dryers and
presenting the made house technology has given them a curiosity to
investigate modern development zones. Since 1980 inside the brand
equation framework, there has been the forefront to lifting the innovation
segment in expansion for the advancement for its protected lift.


DIFFERENCE BETWEEN GLOBAL AND LOCAL MARKETING

CONTINUE..

MARKETING MIX IN
INTERNATIONAL CONTEXT
The promoting blend of association vary in setting to neighborhood and
worldwide market as these are intricate exhaustively in regard to association
Airdri while performing global showcasing.
 Product
 Price
 Place
 Promotion

INTERNATIONAL MARKETING
APPROACHES
Promoting is wide thought that covers such endless practices, instruments and
thoughts. As shown by ace it is business work which integrate explicit
procedures which is associated with spreading care among swarm about
commitments an organizations. By and by business have such endless options
that are valuable and offers high and feasible results to business and moreover
will overall brings further developed results by means of responses from public.

COMPARE HOME AND
INTERNATIONAL ORIENTATION
Each business is differ from each other. This shows that particular course is find via
various association once they lead their proactive tasks associated with business. The
direction is endless supply of business venture, tasks, amount of administrations or
things which may be introduced in putting to reasonability and adaptability of
business center and their clients.
 Ethnocentric
 Poly centric
 Geocentric

CONCLUSION
 According to the above report, it has been concluded that International promoting
assumes significant part at present times. As this consolidates in shaping
assembling as well as advertising offices abroad and planning techniques of
showcasing across the business sectors. Moreover, the primary job of worldwide
showcasing is to guarantees that promoting blend for association's items or
administration matches worldwide necessities of clients and looking for the
chances to use a company's upper hand to advertise different things into new or
existent commercial center.

REFERENCES
 Samiee, S., 2020. International marketing and the internet: a research overview and the path
forward. International Marketing Review.
 Akter, S., Hossain, M.A., Lu, Q.S. and Shams, S.R., 2021. Big data-driven strategic orientation
in international marketing. International Marketing Review.
 Mahmoud, M.A., Adams, M., Abubakari, A., Commey, N.O. and Kastner, A.N.A., 2020. Social
media resources and export performance: the role of trust and commitment. International
Marketing Review.
 Bamberger, A., Bronshtein, Y. and Yemini, M., 2020. Marketing universities and targeting
international students: a comparative analysis of social media data trails. Teaching in Higher
Education, 25(4), pp.476-492.