This report delves into the realm of international marketing, using CafePod Coffee Company as a case study. It begins by outlining the scope and key concepts of international marketing, emphasizing the rationale for global expansion and various routes to market, including direct and indirect approaches. The report then explores critical criteria for selecting international markets and evaluates different market entry strategies, weighing their advantages and disadvantages. A key focus is the debate between international and local marketing, analyzing how the four Ps (Product, Price, Place, Promotion) differ across international contexts. Furthermore, it examines diverse international marketing approaches and compares home versus international orientations, including competitor assessment. The report concludes with a summary of findings and recommendations for CafePod's international marketing strategy.