International Marketing: Strategies and Analysis for The Ritz Hotel

This report provides a comprehensive analysis of international marketing strategies, specifically focusing on The Ritz Hotel. It begins with an overview of international marketing, its definition, scope, and the rationale for global expansion, along with the opportunities and threats involved. The report then delves into various market entry strategies available to The Ritz Hotel, evaluating their advantages and disadvantages, and establishing market evaluation criteria. It further discusses the adoption process of international marketing within the hotel. The core of the report examines the debate between global and international marketing, and how the marketing mix differs in international contexts. It proposes adaptations for The Ritz Hotel's marketing mix in international markets. Finally, the report evaluates different international marketing approaches, discusses home versus international orientations, and recommends the most suitable approach for The Ritz Hotel's international marketing endeavors, culminating in actionable recommendations for the company.