International Marketing Strategies for IKEA: A BTEC Level 5 Report

This report analyzes IKEA's international marketing strategies, focusing on how the company adapts to global markets. It explores the company's approach to various international markets, including the use of multinational and global strategies. The report examines the product, pricing, and distribution strategies of IKEA. Furthermore, it applies Porter's five forces model to analyze the competitive landscape and assess the threats and opportunities faced by IKEA. The report also discusses the importance of international marketing for business expansion and the various entry strategies available for companies entering international markets. Finally, the report emphasizes how international marketing helps companies expand their market share, build a strong brand image and generate profits.