This report presents a comprehensive global marketing strategy for Delta Wines, a New Zealand wine producer. It begins with an executive summary and then dives into a situation analysis of the New Zealand wine industry, highlighting its reputation for quality. The report analyzes Delta Wines' business, product line, and competitive landscape using Porter's Five Forces. It recommends a global strategy, focusing on quality and differentiation, and suggests diversification as the most appropriate approach. The target markets include the USA, France, and Italy, with a focus on high-income consumers and business professionals. The report recommends indirect and direct exporting as the mode of entry and suggests recommendations such as price differentiation, enhanced use of technology, innovative packaging, and promoting online sales. The report also includes a detailed marketing mix, including labeling considerations, and concludes with key measurements and further recommendations for the company's international expansion.
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