International Marketing for Zenith Pizza in the China Market

This report analyzes the international marketing strategies for Zenith Pizza, specifically focusing on the Chinese market. It begins by outlining the global business environment and the opportunities and threats present in international marketing. The report explores various marketing approaches, including utilizing social media, creating videos, starting a blog, and optimizing SEO to attract customers. It also provides recommendations, such as licensing, to maximize market growth and profitability. The report emphasizes the importance of understanding potential buyers and adapting strategies to build market growth, including acquiring new technology, offering promotions, and product differentiation. The conclusion highlights the opportunities for small businesses to expand internationally and discusses different marketing strategies, import/export methods, and overall development growth. The report also includes references to relevant academic sources.

International marketing

Introduction
 Study will be explaining the concept of global business environment in which
Zenith Pizza will be operating into the China market.
 The reason to select china because china population is fond of fast food.
 In other words, study also discussed the opportunities and threats that marketing
internationally presents to Zenith Pizza in the international market.

Explaining the different marketing approaches that company
could adopt
 Use Social Media : by the help of social media, Zenith can develop their
marketing scope and chances to get customer attention through different social
media sites. For that, company should need to require rich content through
customer get attracted.
 Create videos : Zenith Pizza can also promote their food by uploading the videos
on social media such as Facebook, YouTube etc.
 Start Blogging : This is the another way through company get customer attention
such start blogging and give new thoughts regarding new style of food styles and
give suggestions from the buyers in order to attract them.

To be Continued
 Understand SEO : Company also develop their own website to attract buyers.
SEO is the best platform that helps to leverage the customer attention towards the
company sites. SEO can also help to gain and understand the needs and wants of
the buyers. In other words, it helps to get the attraction of different buyers and
growth.
 Leverages responses : Want to get the word out there and boost the visibility on
social media without taking years to build the audience. Response.

Recommendation and justification that can
maximize the various methods
 In order to recommended the strategies to Zenith Pizza is to get the method of
Licensing ion order to promote the business at global level.
 This is the best way to sell Pizza into the china market with high profit range.
Company can maximize their various methods by focusing on their potential
buyers.
 Besides, company can also adopt different recent approaches and strategies in
order to build the high range of market growth.
 Such as acquiring new technology, provides different offers on Pizza,
differentiation of product, market penetration, product development etc.
 All these methods and growth can help Zenith Pizza to grow in the China market.

Conclusion
 It makes different opportunities and growth for the small business who wants to
open up their own market into international level.
 Study discussed about the concept of international business and have explained
about the different marketing strategies, different modes and different ranging style
of import and export.
 Overall, study described about the overall development growth.

REFERENCES
Acharya, A., 2016. Advancing global IR: challenges, contentions, and contributions.
International studies review. 18(1). pp.4-15.
Andrews, M. and et.al., 2016. Mobile promotions: A framework and research priorities.
Journal of Interactive Marketing. 34. pp.15-24.
Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural
paradoxes. SAGE Publications Limited.
DeFusco, R. A. and et.al., 2015. Quantitative investment analysis. John Wiley & Sons.
Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge.

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