Global vs Local: International Marketing Approaches Analysis

This report provides an overview of international marketing, discussing the key arguments in the global vs. local debate and evaluating the circumstances in which an organization should adopt either approach. It details how to adapt the marketing mix of an organization, using Marshfield Bakery Limited as an example, in different international markets like the UAE, considering product, price, promotion, and distribution strategies. The report analyzes various international marketing approaches, comparing home and international orientations and methods for assessing competitors. It recommends that Marshfield Bakery Limited adopt a global approach and penetration pricing to expand into the UAE market, along with marketing campaigns for customer retention. The conclusion highlights the scope and key concepts of international marketing, emphasizing the opportunities and challenges firms face and suggesting that organizations should structure themselves to maximize international opportunities. The report references academic sources to support its analysis and recommendations.

International Marketing

Table of Contents
 INTRODUCTION
 Present an overview of the key arguments in the global vs local debate.
 Evaluate the context and circumstances in which an organization should adopt a global or local approach,
highlighting the implications of doing so..
 Determine and articulate in detail how to adapt the marketing mix of a selected organization in different
international markets.
 Explain and analyze the various international marketing approaches organizations can adopt. Compare home and
international orientation and ways to assess competitors outlining the implications of each approach.
 Evaluate various marketing approaches and competitor analysis in relation to an organization and make
recommendations on how it should operate in an international context.
 Make recommendations on how organizations should be structured to maximize the opportunity in an
international context.
 CONCLUSION
 REFRENCES

INTRODUCTION
International marketing means those ideas which is used in
order to make expansion of business possible all over the
world. The marketing has been making arrangements over
extending business within local and global market. As per
international marketing various strategies are used in order to
provide relevancy through identifying targets within market in
relation to global context.

Present an overview of the key arguments in the
global vs local debate.
BASIS LOCAL MARKETING GLOBAL MARKETING
Scale of operations: As per this promotions, distribution and sales of goods requires
to be performed within local market.In relation to this business operations has been
undertaking at global level within international market.
Financial resources: In this finance firm performance takes place within local
marketplace. This business requires large investment as they are dealing upon
various countries within marketplace.

Present an overview of the key arguments
in the global vs local debate.
BASIS LOCAL MARKETING GLOBAL MARKETING
Scale of operations As per this promotions, distribution
and sales of goods requires to be
performed within local market.
In relation to this business operations
has been undertaking at global level
within international market.
Financial resources In this finance firm performance
takes place within local marketplace.
This business requires large
investment as they are dealing upon
various countries within marketplace.

Evaluate the context and circumstances in which an organization should
adopt a global or local approach, highlighting the implications of doing
so..
It is has been marked out that international marketing is effective over firm for
facilitating opportunity in relation to enhance business which is base over clients
providing an individual requirement that is related to requirements located within global
marketplace helping high quality products retained over long duration. This is one of the
most important aspects present within marketing. Also effective infrastructural
communication quality facilitates benefits of an organization in relation to organization
context

Determine and articulate in detail how to adapt the marketing mix
of a selected organization in different international markets.
Element Domestic market(UK) International Market(UAE)
Product The organization facilitates various kinds of fresh products
which are breads, cakes, pastry and others making
accomplishment done over requirements of individual.
The Marshfield Bakery Limited products are adopted as per
customers language, taste and preferences of new market.
Price As per this bakery products has been pricing over firm
which is higher making development done with loyalty of
customers.
Marshfield Bakery Limited uses penetration prising for
attracting customers attention within global market.
Promotion In present manner promotions has been performed over
assistance in relation to special media sites like Twitter and
Facebook.
Into global marketplace firm using strategies like marketing
campaigns, social media which influences customer over
buying goods.
Distribution In this, Marshfield Bakery Limited that has been
facilitating online delivery over individuals showing
interest within organizations products and services.
Into global market, bakery methods has been used over channel
partners and retailers.

Explain and analyze the various international marketing approaches organizations
can adopt. Compare home and international orientation and ways to assess
competitors outlining the implications of each approach.
Among the above explained various international marketing approaches Marshfield
Bakery Limited should adapted global approaches for expanding their business into
global market. As this possess them to expand into various countries with uniform
organisational culture with regular set of procedures.

Recommendation:
Therefore, from the above, it is recommended that Marshfield
Bakery Limited have to adapt the penetration pricing for grabbing
the attention of various customers into UAE as well as may able to
retain them for longer period in future. In addition to this, it is also
suggested that respective organisation have to undertake the
marketing campaigns.

CONCLUSION
As per the above report, it has been concluded that there are huge
scope as well as key concepts of international marketing such as
Exports, Fully owned manufacturing and others. Global marketing
provides many opportunities as well as challenges to firms that
have to be undertaken through marketing consultant. Moreover, this
is also seen that there are several routes which is available to
entities upon global level like direct and indirect.

References
 Alserhan, B. A., 2017. The principles of Islamic marketing.
Routledge.
 Beck, J. T., Chapman, K. and Palmatier, R. W., 2015.
Understanding relationship marketing and loyalty program
effectiveness in global markets. Journal of International
Marketing. 23(3). pp.1-21.
 Busnaina, I. and Woodall, T., 2015. Doing business in Libya:
Assessing the nature and effectiveness of international marketing
programs in an evolving economy. International Business
Review. 24(5). pp.781-797