Hallmark Mayonnaise: International Market Entry and Marketing Report

This report analyzes the international marketing strategies for Hallmark Mayonnaise, focusing on its potential entry into the Indian market. It begins with an overview of the company and its current operations, followed by an examination of various marketing approaches such as franchising and exporting. The report delves into the pros and cons of each approach, comparing home and international market orientations. It also recommends franchising as a suitable strategy for Hallmark Mayonnaise to facilitate global expansion without the need to establish a new company in the foreign market. The conclusion emphasizes the importance of the marketing mix in gaining consumer attention and achieving success in the global market. The report includes references to support its analysis.

INTERNATIONAL MARKETING

TABLE OF CONTENT
 Introduction of organisation
 Various markeing appraoches
 Pros and cons of methods
 Compariosion
 Recommendation
 Conclusion

INTRODUCTION
Hallmark mayonnaise is the retailing company which is established in London. And
eager to introduce its product 'Mayo' to the international marketplace. Present study is
based on hallmark which is planning to enter into Indian market. Recently it is
operating in London only and has develop strong brand image in the mind of
consumers. Current assignment will explain concept of international marketing.

Various Marketing Approach
There are different types of approach of marketing that can be used by companies to
market their products and services among the rivals. These are as follows -
Franchising the brand – In this entry method company can easily avail business
activities among the foreign market without establishing their company in the
oversea country. This is the very common method used by the companies to
expand their business globally. For example, McDonald has expanded globally
and has it franchise in many countries and running successfully among the
international market and had become a huge brand.

Pros and Cons of Marketing approaches
Franchising the brand
Pros
There will be no barriers for the company as they had already given the franchise to
the company which already exist in the representative company..
Brand does not have to open the company in the foreign market they can conduct their
business with already existing company.

Continue...
Cons
Company had to share their profit with the other company with home they are
conducting business globally.
Company's goodwill can be affected if the quality product and services are not render
by that franchiser.

Direct exporting
Pros
The company can easily select their foreign representative in the foreign marketplace.
The patent, trademark, goodwill and other tangible assets can be protected.

Contineue...
Cons
It is the high cost strategy which for offline products.
It is the rapid expansion strategy for the online products and it can take a huge time
for recruiting, market research and hiring in the oversea country.

Comparison between home and international
orientation
Home Orientation
Home orientation is selling the products and services of the company along within the
local marketplace.
There is no language barrier in the local market and data can easily obtain and
interpret on local market trend
It helps the company to make and develop decision and marketing strategies more
efficiently and effectively.

Recommendations
Hallmark mayonnaise can franchise their brand to the foreign countries so that they
can easily trade globally, and they don't had to open any company in the foreign
country. This will help company to easily access their product to other countries
without any barrier. They dosen't had to form any market strategies any market
investigation as the already established company is going to sell their 'Mayo' on behalf
of the company. .

 CONCLUSION
Product, price, promotion and placing strategies help business in gaining attention of
potential buyers and enhancing their satisfaction towards the brand., By using correct
marketing mix strategies enterprise can make people positive and can sustain in the
global market for longer duration successfully

References
Luecking, C.T. and et.al., 2017. Social marketing approaches to nutrition and physical
activity interventions in early care and education centres: a systematic review.
Obesity reviews, 18(12), pp.1425-1438.
Montgomery, C.M., 2017. From standardization to adaptation: Clinical trials and the
moral economy of anticipation. Science as Culture. 26(2). pp.232-254.
Rao-Nicholson, R. and Khan, Z., 2017. Standardization versus adaptation of global
marketing strategies in emerging market cross-border acquisitions. International
Marketing Review. 34(1). pp.138-158.