International Marketing Strategies Analysis and Strategies Report

This report examines international marketing strategies, focusing on business expansion into global markets. It begins with an introduction, followed by a discussion on the global versus local marketing debate, emphasizing the importance of adapting strategies to different markets. The report then explores the international marketing mix, including product, pricing, promotion, and distribution approaches, and how these elements differ in various international contexts. It also investigates different international marketing approaches such as ethnocentric, geocentric, polycentric, and regiocentric orientations. The report concludes with the significance of international marketing for business growth and maximizing revenue and profitability. The report also references the importance of understanding consumer needs and adapting to market trends for effective international business operations.

INTERNATIONAL MARKETING
STRATEGIES

Table of content
• Introduction
• Global V/s local debate
• International marketing mix
• Marketing approaches
• Conclusion
• References

Introduction
• This report revolves around method and steps which can be
implemented by organisation in order to expand its business and
focusing on reaching out to international market. International
market expansion help organisation in boosting their revenues and
it help in maximizing productivity and profitability of organisation.
This report focuses on concept of international marketing and how
international marketing help organisation in gaining market share
and reaching out to more consumers. This report revolves around
scope of international marketing in organisation and how
marketing help organisation in expansion of business.

overview of the key arguments in
the global vs local debate
• Every organisation focuses on boosting their revenues and maximize
their productivity and profitability and this is only possible by
expansion of organisation business in foreign market. Expansion help
in reaching out to new consumer and engaging new consumer with
products and services of organisation. International marketing help
in spreading awareness about products and service among consumer
of new market. Expansion become effective when organisation satisfy
need of consumer by providing them appropriate products and
services. Business organisation focuses on operating their business
at global level which help in gaining market share.

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• In local market, there are less
opportunities for expansion and for
revenues. International market gives
exposure to organisation in reaching out
to consumer and it also help in
encouraging organisation to develop their
products and service according to need
and wants of consumer. Organisation
focuses on first establishing its business
into domestic market and then expanding
it into international market.

Investigate how the product, pricing, promotional and
distribution approach differs in a variety of
international contexts
• Organisation which focuses on expanding their business
have to analyse several factors such as need of product,
price of product, marketing of product etc. These factor
help organisation in understanding need and wants of
product and develop appropriate strategies and plans for
their organisation.

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• Product
• There are wide range of products and services at global level and there are lot of
choices for consumer to choose products. Wilton Patisserie have to make sure that
their product should be unique and it should satisfy need and wants of consumer. In
order to attract consumer towards their products Wilton Patisserie have to focus on
providing quality products to its consumer which can help in boosting their
revenues and engaging new consumer with organisation.
• Price
• This is defined as the strategy used by organisation which is related to pricing of
product. Organisation focuses on providing quality products at affordable prices
which can help in retaining and engaging consumers with their product and
services. Wilton Patisserie managers have to focus on maintaining the prices which
are affordable to their consumers and organisation have to make sure that their
products should provide satisfaction to consumers according to their price tag
(Rezvani, Ghahramani and Haddadi, 2017).

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• Place
• This is defined as location at which organisation should do its business. Wilton
Patisserie have to make sure that their stores or outlets should be at location
which is easily accessible by consumers. Wilton Patisserie managers have to make
sure that their product are easily available for their consumers.
• Promotion
• This is defined as marketing and promotion of products among consumer to gain
market share. Wilton Patisserie managers have to focus on developing and
implementing appropriate plan and strategies for promoting their products.
Promotion of products help organisation in boosting its revenues and make its
place in foreign market (Slootweg and Rowson, 2018).

international marketing
approaches
• There are various marketing approaches which can be used and
implemented by organisation in order to sustain market and
marketing approaches help organisation in setting their business in
foreign market. There are several marketing approaches which can be
used by Wilton Patisserie which are mentioned below:
• Ethnocentric
• Geometric
• Polymetric
• Regocentric

home and international home
orientation
• Organisation expansion of business depends on several factors and in
order to implement effective strategies for expansion organisation have
to consider all major factors which can affect organisation working.
Every organisation expansion depends on its success in domestic
market as organisation looks to expand their business in order to boost
their profits and capture market share. Wilton Patisserie when operates
in domestic market have to understand market trends and analyse the
need and preference of consumers. Wilton Patisserie have to follow all
rules and regulations associated with domestic market and focuses on
providing products according to their need.

Conclusion
• This report concludes about importance of international
marketing in an organisation. Organisation focuses on
reaching out to new consumer and engaging new
consumers with organisation by the help of expansion of
business in foreign market. Expansion of business help in
boosting revenues of organisation and maximizes
productivity and profitability of organisation.

References
• Rao-Nicholson, R. and Khan, Z., 2017. Standardization versus
adaptation of global marketing strategies in emerging market cross-
border acquisitions. International Marketing Review.
• Rezaee, R., 2017. The impact of international marketing strategies on
export performance. Journal of Business Administration Researches,
9(17), pp.55-80.
• Rezvani, M., Ghahramani, S. and Haddadi, R., 2017. Network
marketing strategies in sale and marketing products based on
advanced technology in micro-enterprises. International Journal of
Trade, Economics and Finance. 8(1). pp.32-37.