This report delves into the realm of international marketing, providing a comprehensive analysis of how businesses strategize to expand their reach and navigate the complexities of global markets. The report uses IKEA, a well-known Swedish company, as a case study, examining its approach to international marketing, including its product, pricing, promotion, and distribution strategies. The report explores different international marketing approaches, such as multinational and global strategies, and applies Porter's five forces model to analyze competitive dynamics. It also discusses the differences between home and international orientations in marketing. The report concludes by emphasizing the importance of international marketing for business growth and market share expansion, highlighting various entry strategies and methods for entering international markets.
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