International Marketing: Organisational Culture and Global Strategy

This report provides an analysis of organisational culture within the context of international marketing, examining how cultural understanding impacts business strategy. It discusses the importance of comprehending various cultural factors to effectively communicate with individuals from diverse backgrounds, highlighting the role of ethics, values, and beliefs in achieving market success. The report explores several cultural models, including Hofstede's cultural dimension theory, Trompenaars' dimensions of culture (universalism vs. particularism), and Charles Hampden-Turner's model, to provide a comprehensive understanding of cultural dynamics. The conclusion emphasizes the need for organisations to adopt ethical practices and foster a healthy working environment to enhance their structure and overall performance in the global market.

International Marketing

Table of Content
 Introduction
 Understanding the organisational culture
 Hofstede model to understand the culture of the organisation
 Trompennars culture
 Charles Hampden-Turner model
 Conclusion
 References

INTRODUCTION
 International Business can be basically
described as the process which supports
the company in order to have deep
understanding and better knowledge
about the various factors and also the
culture of the various individuals.

Understanding the Organisational culture
 The organizational culture of the company
helps a lot in implementation of the proper
methods through which they are able to
communicate with different individuals who
basically belongs to different culture and
backgrounds.
 Also, there are different ethics, values and
beliefs which could support them in becoming
more successful in the market.

Hofstede model to understand the culture of the organisation
 The model is basically described as the
cultural dimension theory which helps in
better understanding about the different
cultural factors in various regions.

Trompennars culture
 In this model, there are various dimensions which can be described as below:
 Universalism Versus Particularism: In reference to Universalism, it is very important for the
individuals to pay emphasis on the policies, practices and rules in an effective manner for the
objective to achieve objectives and goals in the future. Also, there are different circumstances
which could affect the relationships of individuals and results in creating lot of issues.

Charles Hampden-Turner model
 It is basically a model which includes
different people and various corporations
which could help in implementation of the
new ideas for the purpose to achieve
objectives and goals.

CONCLUSION
 From the above report, it has been analysed that the organisation needs to follow various ethics and values
which will enhance their organisational structure in an effective manner.
 For further instance, the major focus is to understand the structure in the workplace.
 They need to become more comprehensive in carrying out various operations significantly.
 Along with that, there is discussion about various methods which can help the organisation to provide the
healthy working environment to the employees in the workplace.

References
 Rosado-Serrano, A., Paul, J. and Dikova, D., 2018. International franchising: A literature review
and research agenda. Journal of Business Research, 85, pp.238-257.
 Rubery, J. and Grimshaw, D., 2020. The organisation of employment: An international perspective.
Bloomsbury Publishing.
 Shahriari, and et.al2019. A systematic review of green human resource management.