This report provides an overview of international marketing strategies with a focus on Eagle Tech Solutions Limited, an IT and service company in the UK. It differentiates between global and local marketing, highlighting complexities, financial resource requirements, and promotional strategies. The report explores the global marketing mix, including product standardization and adaptation strategies for entering the Indian market. It discusses the implications of local and global approaches for Eagle Tech, considering factors like trade tariffs, economic growth, and market access. Various international marketing approaches such as ethnocentric, polycentric, re-geocentric, and geocentric are examined, along with a comparison of home and international orientation approaches. The report concludes with recommendations for Eagle Tech to expand its business internationally, emphasizing the benefits of international marketing for economic growth and resource utilization.
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