LSBU International Marketing Innovation Report: Threads Styling

This report provides a comprehensive analysis of international marketing innovation, focusing on the case of Threads Styling. It begins with an introduction outlining the report's scope and objectives. Task 1 involves a SWOT analysis, assessing the student's digital skills, followed by an action plan for improvement, both presented in table format and explained in detail. Task 2 explores how technologies like the Internet of Things (IoT) can be applied to the enterprise, and how they can support effective management. Task 3 explains the significance of innovation for both management and customers, while Task 4 addresses the management of innovation-related risks. The report emphasizes innovation, customer relationship management, technology adoption, and risk mitigation strategies. The conclusion summarizes the key findings and recommendations, providing a valuable overview of international marketing innovation strategies for Threads Styling.

INTERNATIONAL
MARKETING
INNOVATION

Table of Contents
INTRODUCTION...........................................................................................................................................4
TASK-1.........................................................................................................................................................4
Analyzing SWOT analysis and action plan that is based upon digital skills..............................................4
SWOT ANALYSIS.............................................................................................................................4
ACTION PLAN...................................................................................................................................5
TASK-2.........................................................................................................................................................6
Examining how advances in technology Internet of Things OR Virtual Reality can be applied to the
enterprise................................................................................................................................................6
How they can support the effective management of the enterprise?.....................................................7
TASK-3.........................................................................................................................................................7
Explaining importance of innovation in order to benefit both the management of the enterprise and
the customers/clients of the enterprise?................................................................................................7
TASK-4.........................................................................................................................................................8
How you would manage the risks associated with innovation within threads styling?...........................8
CONCLUSION...............................................................................................................................................9
REFERENCES..............................................................................................................................................11

INTRODUCTION
The present report is based on the topic international market innovation. The chosen firm of the
reporters threads styling. The report will discuss about the 2 tables in which what analyzes an
action plan is done along with their description. Further it will also give the information about
the how advantages and technology that is related to Internet of Things can be applied to the
enterprises that is with how they can support the effective management of the enterprise. it will
also discuss about the where bold you innovate in order to benefit both the management of the
enterprise and the customer clients of the enterprise It will also include innovation that is not
based on technology but it includes different type of process data related to marketing business
models. Lastly it will also discuss about how you would manage the risk data associated with
innovation within the enterprises by creating a risk assessment of innovation raised.
TASK-1
Swot analysis
STRENGTH
 Communication: I have very good
communication skills at the time of
interacting with the people I have the
ability to communicate the information
clearly and accurately.
 Social awareness: the biggest strength of
mine is that I have good understanding
and know how to utilize the social media
effectively as it is known as the core skill
that the every professional individual must
have. As by using different social media it
helps me to get updated about the new
things and technology that are coming up
in the markets and how to use it.
 Active participation: the biggest strength
of mine is that I have the ability to
participate actively at the time of the tasks
WEAKNESS
 I don’t have good ability on the skills that
is related to health as I care for both
physical and mental health in my everyday
life that is full surrounded by the
technology and media.
 The biggest weakness of mine is that I
don’t have the ability to modify and create
different types of digital solutions that are
very useful and partially automate at the
time of performing the tasks that is
automation skills.
 Critical evaluation: the weaker side of
mine is that I don’t understand the ability
of the process and critically evaluate
digital information at the time of it is sent
or received.

or important information that is given by
the person. I also keep my full
concentration at the time of working by
paying full attention.
OPPORTUNITY
 I can get different type of opportunity as I
have very good skills which will help me to
perform different tasks.
 Because I have good active participation
skills I can get the opportunity to tell all
the information to other and it can also
result in progress.
 I can also get the opportunity to find out
different information related to the
THREADS
 The biggest threat is facing is related to
health as I don’t have much knowledge
about the ergonomic setting that are in
the office which are related to the chair
and desk.
 The other threat of mine is that i cannot
understand the digital information on the
fast basis whether they are sent or
received.
ACTION PLAN
ACTION SPECIFIC MEASURABLE APPROPRIATE REALISTIC TIME STATUS
The actions
that are
taken by
which
Critical
evaluation
can be
improved by
analyzing
the
information
by giving
their best
answer to
the
questions
and
problems
My goal is
to improve
my critical
evaluation
skills. I
want to
improve
my skills on
the faster
basis which
will help
me to solve
all the
problems
by clearly
knowing it.
I have
measured my
skills by using
validated
critical
thinking skills
that is to
assess my
skills along
with this it is
also used to
solve the
problems.
After
measuring
my skills I
have come to
know what
are mistakes I
was doing
and was
trying to
improve it
that so that
next time I
don’t repeat
the same
I have to
face
different
types of
problems at
the time of
improving
this
weakness of
mine by my
teachers and
my mentors
along with
the people
and
resources
have helped
me lot to
improve my
It took me
few month
and weeks
to improve
this skills
At last after
using and
following
smart goals I
have
completed
my target to
improve my
critical
evaluation
skills.

critical
evaluation
skills so that
I can
accomplish
the
proposed
metrics.
The
different
actions that
are taken to
improve the
actionable
skills are to
check
performance
on the daily
basis in
different
forms
My aim to
improve
my
actionable
skills on
the faster
basis
because it
will help
me to solve
the issue
on the
faster
basis.
This is
measured by
me in the
form of
feedbacks
that are
taken form
the different
people and
by
performance
review.
After the
taking
feedback
from the
other
professional
people I have
come to
know what is
the main
problem that
I’m not able
to improve
my
actionable
skills
It has been
measured by
using taking
feedbacks
from the
professional
people and
with the
help of
performance
review.
It took me
two month
to improve
these skills
and
because of
the
support of
type
people I
was able to
improve it
within few
time
periods.
I have
improved
my skills and
also got how
to modify
and create
the different
information
from the
digital
sources
I have taken
the action
that is
related to
the seeking
the
knowledge
of different
ergonomic
setting that
is related to
the location
of keyboards
and
monitors.
My aim is
to reduce
the use of
mouse that
is by using
and
applying
different
type of
shortcut
keys.
By using
different type
of practices
that are
related to the
sensible and
balanced
media I have
come to
know the use
of media.
By measuring
the skills then
I have come
to different
regular
changes in
the working
position at
the time of
working.
I have to pay
more
attention at
the time of
caring for
both mental
and physical
health that
is very
important
for life that
is
surrounded
by
technology
It took me
around six
month to
improve
these skills
because I
have to
learn so
many
things at
the time of
improving
it.
By this I
have come
to know how
we can get
the healthy
online
culture in
the
organization.

and media.
TASK-2
Examining how advances in technology Internet of Things OR Virtual Reality can be applied to
the enterprise
Threads styling company uses Internet of Things add applied in the form of different things
whether they're related to vehicle, analytics, home appliances, personal computers, flight
services, online shopping and is my phones which are advances in technology (Romero and
Tenaha, 2020). networking in the technology means that it is a type of network which have
different types of technical devices that are known as software and hardware which plays an
important role in the organization in order to perform different types of activities which will
resulted in potential manner along with the updated technology.
Internet of Things are also used by the enterprises for connecting and exchanging their data with
the different types of devices and systems which can be done through Internet. it is termed as
different or various types of information system that are available to connect an exchanging data
with other devices along with this it also provides enterprises security at the time of exchanging
data from their one device to another that in the form of data analytics of data. Internet also helps
the organization who searches the important things that are important for taking decision or
making different types of strategy which will result in achieving goals and objectives of the
organization (Lee, Spanjol and Sun 2019).
It helps in supporting the effective management of the enterprises that are
It has the organization for creating relationship between activities an Internet of Things. It helps
the management to increase customer relationship, data management and networking. What is
termed as the relationship that offers between different types of data management along with the
networking that is based upon the customer relationship because it is important if the data of the
organization is properly analyzed then it will result in targeting large number of customers in an
accurate manner which will result in creating a long term relationship with an organization and
they will be the first enterprise in the mind of the clients to purchase something that is produced
by the enterprise (Efrat, Gilboa and Yonatany, 2017).

How they can support the effective management of the enterprise?
Effective management can also be done by the enterprises by creating a relationship between
data communication along with the information technology security that is done by the business
management because it is very important to note that if the security of the data an exchange of
the data is not performed by the organization in the proper manner then it will result in facing
difficulty to follow different types of operational procedures that are made by the enterprise.
It also helps the company To adopt different types of technology that will result in achieving
their positional target in an efficient and effective manner along with this it also related to edit
the effectively of productivity at the time of operating management along with the inventory
management as well.
TASK-3
Explaining importance of innovation in order to benefit both the management of the enterprise
and the customers/clients of the enterprise?
Innovation in enterprise is very important ‘cause it helps in improving customer relationship that
are based on providing right content at the right time it means that the company or the enterprise
can use innovation so build a customer relationship by providing them different types of right
services along with giving right product at the right time which have all the right content this
right time so they will be impressed with the performance and presentation of the services that
are served by the company (Ali and Anwar, 2021).
It gives the company different types of benefits that are related to effective and efficient
management. It means that the company did benefit if they are dog different types of measures
that help in improving the customer relationship as a whole in the management. Along with this
the company will get different types of advantage of the sustainability in different markets which
will help them to better grow and develop spending their business internationally as well.
However the company has adopted different types of business models which help them to
maintain innovation which will result in giving benefit to both the management and customers of
the enterprises as it is used in different forms of works. (Ferreira, Fernandes and Ratten, 2017).
By using the adapting the change management model it helps the company to maintain their
image and reputation in different markets and countries because it plays an important role in

changing significance that is useful for the growth of the company in an positive manner along
with the work done in efficient and effective manner.
The other business model that is used by threads styling is adopting advanced innovation
process it means that by using this the company can maintain their place in different types of
market along with updating technology in the price which result in efficient operations and
different types of management which can be done with proper sales and profit maximization.
TASK-4
How you would manage the risks associated with innovation within threads styling?
The risk is associated by the organization in the form of customer segments customer
relationship and cost structure (Abdallah, Dahiyat and Matsui, 2019). The enterprise they write
their customer data based on different types of groups so that they can deliver food and services
according to their target customers without wasting any time but are getting different types of
customers found different places who are not interested in taking their services. Along with this
the company divides their customer on the basis of demographic segmentations data about
different ages, education, gender and many more. They also divide in the form of hobbies and
lifestyles that are based on psychographic segmentation. Further they also developed different
types of market strategy which will result in making the relationship in marketing data defined as
networking with lot of people which can also result in expanding their brand awareness among
different customers. however to manage this risk the company also developed marketing strategy
data related to doing promotional campaign of the company which have different types of
purposes that will also increase the profitability as well as bettering the society.
The company also manages their risk bye interacting with their customers to know whether their
services are better and what is their experience. the management or the member of the company
communicate with their customers latest to give them different types of services which will give
them better experience so that they can purchase again and again products and services from
their organization (Bustinza and et.al., 2018). They are also focused towards making customer
relationship by providing their customers right product and right content which fulfills all the
desires and needs of the customers and they get impressed by the performance and presentations
of the services that are served by the company.

They also manage their risk at the time of operating cost structure which helps and a finding all
the expenses that are occurred by the business that will give them result in the form of gaining
profit along with this it also include different types of expenses and types of calls that are used
by the organization to achieve the goals and objectives. To be here the rest the company uses
every small and big expenses all the different investment that is done by the company. It means
that in the organization pause the structure is known as the wall which have all the information
that is related to the cost that is used by the business whether it can be in the form of a smaller
are big along with heavy or light investment there are made by the company to get better result in
the future. The different types of cost that are used by the company to pop up with the risk data
faced by the company that are fixed cost it helps the company to know what are the costs that I
spend on the items which can be related to direct cost or overhead cost which are fix paid by the
company on the basis of monthly that are salaries, insurance and other payments that are related
to phone services and many more (Martin, Javalgi, and Cavusgil, 2017).
CONCLUSION
By summing up the above report it has been concluded that international marketing is very
important for the threads styling. The report have discussed about how they manage the risks
associated with innovation within threads styling. With the assistance of the above report it has
also explained about the importance of innovation in order to benefit both the management of the
enterprise and the customers/clients of the enterprise. With the evaluation of the above report
SWOT analysis and action plan was done on the basis of the digital plan.

REFERENCES
Books and journals
Abdallah, A. B., Dahiyat, S. E. and Matsui, Y., 2019. Lean management and innovation
performance: Evidence from international manufacturing companies. Management
Research Review.
Ali, B. J. and Anwar, G., 2021. The Effect of Marketing Culture Aspects of Healthcare Care on
Marketing Creativity. Ali, BJ, & Anwar, G.(2021). The Effect of Marketing Culture
Aspects of Healthcare Care on Marketing Creativity. International Journal of English
Literature and Social Sciences. 6(2). pp.171-182.
Bustinza, O. F., and et.al., 2018. Product-service innovation and performance: unveiling the
complexities. International journal of business environment. 10(2). pp.95-111.
Divisekera, S. and Nguyen, V. K., 2018. Determinants of innovation in tourism evidence from
Australia. Tourism Management. 67. pp.157-167.
Efrat, K., Gilboa, S. and Yonatany, M., 2017. When marketing and innovation interact: The case
of born-global firms. International Business Review. 26(2). pp.380-390.
Ferreira, J. J., Fernandes, C. I. and Ratten, V., 2017. Entrepreneurship, innovation and
competitiveness: what is the connection?. International Journal of Business and
Globalisation. 18(1). pp.73-95.
Lee, R. P., Spanjol, J. and Sun, S. L., 2019. Social innovation in an interconnected world:
Introduction to the special issue.
Martin, S. L., Javalgi, R. G. and Cavusgil, E., 2017. Marketing capabilities, positional advantage,
and performance of born global firms: Contingent effect of ambidextrous
innovation. International business review. 26(3). pp.527-543.
Romero, I. and Tenaha, P., 2020. Tourism intermediaries and innovation in the hotel
industry. Current Issues in Tourism. 23(5). pp.641-653.