Report on Zenith Pizza's International Marketing Strategies

This report examines Zenith Pizza's international marketing strategies, including market entry approaches and competitive analysis. It explores the use of pricing strategies, marketing research, and the marketing mix to gain a competitive advantage. The report discusses Zenith Pizza's marketing methods, strengths, weaknesses, opportunities, and threats. It also emphasizes the importance of market research for segmenting the market and building customer relationships. The report provides a conclusion on the strategies and recommendations for future actions, including marketing mix strategy. The document is useful for understanding international marketing concepts and strategies within a real-world business context.

International marketing

Table of content
• Overview
• Market entry strategy
• Competitive analysis
• Marketing approaches and methods used by Zenith Pizza
• Conclusion
• Recommendation
• References

Overview
Present report will include market approaches and methods used by
zenith Pizza. It also include market entry strategy and competitive
analysis of the company.

Market entry strategies
Zenith Pizza is using pricing marketing strategy

Competitive analysis
• Strength
• Weakness
• Opportunities
• Threats

Marketing approaches and methods used by
Zenith Pizza
• Marketing is the process of selling goods and services in the
market through different techniques of marketing such as
advertising, promotion, personal selling etc.
• It helps in building relation with customers by satisfy the needs
and wants of them.

Cont..
• It includes marketing research that is being used for segmenting the
market into different groups based on their needs and preferences.
• As marketing is one of the main component of business
management.
• Marketing is the process that introduce goods and services into the
market through these steps such as market research on larger basis,
targeting and segmentation of marketing, distribution of product,
pricing and promotion strategies

Recommendation
• From the above study it can be recommended that Zenith Pizza is
maximised the various methods in setting business in the
international marketplace.
• As before establishing market at international level proper
market research is being done by the Zenith Pizza so as to attract
more customer towards it.
• It can use marketing mix strategy to expand its business that will
enable in gaining competitive advantage in the market.

Conclusion
From the above study it can be concluded that there are so many
strategy that will help in achieving success in future course of
action. There are different rationale strategy is being that will help in
growth for future. It also include advantages and disadvantages of
zenith Pizza.

References
Books and Journal
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. Strategic international
management (pp. 978-3658078836). Springer.
Eteokleous, P.P., Leonidou, L.C. and Katsikeas, C.S., 2016. Corporate social responsibility
in international marketing: review, assessment, and future research. International Marketing
Review.33(4).pp.580-624.
Mathews, S and et. al.2017marketing capabilities and international market
growth. International Business Review.25(4).pp.820-830.
Skarmeas, D., Zeriti, A. and Baltas, G., 2016. Relationship value: Drivers and outcomes
insinternational marketing channels. Journal of international marketing.24(1).pp.22-40.

Cont..
Gomes, E., Sousa, C. and Vendrell-Herrero, F., 2017. International
marketing agility. International Marketing Review.
Jean, R.J.B and et.al., 2016 issues in international marketing
research. International Marketing Review.33(3).pp.483-512
Online
International marketing.2018.[Online].Available
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