International Business Strategy Report: Nutag GPS for Bangkok Market

This report provides a comprehensive analysis of Nutag's international business strategy, specifically focusing on the Bangkok market. It begins by justifying the choice of Bangkok as a target market, highlighting its potential for GPS tracking devices due to factors like tourism and the growing demand in sectors like transportation and telecommunication. The report then identifies targeted customer segments, including families, businesses, and tourists, outlining how Nutag's GPS devices can cater to their specific needs. It further explores various distribution channels, such as internet access, social media, and blogs, to maximize market reach. The core of the report details marketing strategies, emphasizing advertising, social media promotion, and value-added services like after-sales support to establish a strong brand presence. The report concludes by referencing relevant sources, providing a structured approach to entering and succeeding in the Bangkok market with Nutag's GPS tracking technology. The report also highlights the competitive advantages and potential for business growth in the region.

Applied international
business strategy

Table of Contents
WHY DO WE CHOOSE BANGKOK MARKET ?.......................................................................1
TARGETED CUSTOMERS...........................................................................................................1
CHANNEL OF DISTRIBUTION...................................................................................................3
MARKETING STRATEGIES.........................................................................................................4
REFERENCES................................................................................................................................6

WHY DO WE CHOOSE BANGKOK MARKET ?
For improving the international market, launching Nutag can provide new opportunities
bin Thailand. It can eventually become the prominent player in the GPS Tracking Device
System as it is a tourist place and as the demand for this system is huge in number in different
sectors such as Transportation, Telecommunication, etc., which will help in providing real time
information. As this is the major factor which is driving the market now a days, it can also be
used for safety and security purposes of the consumers as well as businesses.
The Bangkok market is the new emerging market for the tracking devices and its market,
it shows a great potential for growing and flourishing in the market with launching the new GPS
Tracker, that is, Nutag in their market (Shaw, 2016). As Bangkok is one of the leading
manufacturers of electronics, and arising with the launching of new device, the competitive
development in regard to joint ventures, development of product and its research and
development will also rise, leading Bangkok to progress in the global market.
TARGETED CUSTOMERS
As the GPS Tracking Device System is completely new in the Bangkok market, it has a
scope of explosive growth due to the gradual decrease in the prices of technology, everyone
would have the access over the new and advanced devices, the targeted customers are: Family Consumers: As now a days, many children go missing, it will be easy for the
parents to track the location of their child with low costs devices. It will help to set the
guidelines for parameters of distance. As, they will reach beyond the set distance, it will
automatically ping as 'alert' situation, which will help in rescuing on time. Businesses: This device will help the business in economically increase the profitability
and productivity (Lu, Liu and Hu, 2015). As it is one time cost and which is also very
low, it will help the businesses in tracking the location and gaining real time data of their
employees, vehicles, etc., which will ultimately help in better management of business.
 Tourists: Tourist can be the other target group of customers that can help to get access of
any place and can get information of booking, airline seats, hotel rooms they can access
any of the information by tracking system (Moon and Oh, 2017). Besides, that businesses
can also use this devise as to get information of their buyers or can estimate the demand
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from all across the world. However, this business situation can more helpful to be the
most effective learning phase. The reason behind taking this target people is there are
number of people come to Thailand for vacations. So that, this is the advantage for the
business to take and attract the number of customer attraction towards the business
objectives and goals.
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CHANNEL OF DISTRIBUTION
Distribution Channel is a kind of chain of businesses or intermediaries through which is
good or services passes until it reaches the final buyer or the end consumer (Cao and et.al.,
2018). This is the part of process where the product or services passes from manufacturer to the
end consumer. There are several options that Nutag can reach the higher customer satisfaction
from the market. Therefore there are many options for the company to measure the highest
opportunity cost to sell the services in the competitive market. Distribution channel must be
according to the customer and their convenient so that they can grab the services as per their own
needs and wants. Therefore, below there are explaining some of the modes of channel to
determine the best option for distributing.
Channels of Distributors
Internet Access : Thailand consists around more than 41 million internet users Ryan, D.,
2016 So in order to promote or avail this application to the end users. Company should have to
invest in such options.
Social Media : Social media is the second best option that gives more popularity of
product in the market. In modern era it is very necessary to create a good content for the new
product that attracts customers (Lu, Liu and Hu, 2015). Nutag is the best option to create their
own [profile on social media site like Instagram, Twitter, Facebook, Google+, YouTube,
Pinterest etc.
Blogs : Blogs is the another most effective option for the company to grab attention from
buyers. Blogging is the most current trend these days through people spread huge awareness
regarding, technology, lifestyle, fashion etc. by using this sort of channel business can build a
loyal readership and interact with their new clients. For example, In a day people blogging
around 87% to make their business popular and spread more awareness about the services.
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MARKETING STRATEGIES
A company will going to implement various marketing strategies to enter in new market.
It allows them to market their product to attract new customers. In similar way, there are many
options available for NuTAG as well. They will enter in Bangkok through by advertising.
Company can emphasis on aged care facilities. This will result in creating awareness in market
regarding aged care facilities (Cao, and et.al., 2018). Through it, business will develop strong
relationship with many aged care facilities. In this way supply chain network can be established.
With this, services will be provided as per needs of care facilities. Thus, there will be effective
distribution of services in wide area. Moreover, by promoting on social media company can
attract new customers. This marketing strategy will be easy to implement as compared to other.
By promoting app on social media it can help to reach and target global travellers and make them
aware about this application by spreading its advantage and features.
However, organisation will focus on value added services, by offering services in quick time. In
addition to it, NuTAG can provide after sales services. This will be useful in retaining customers
and establishing customer base. The services can be offered through a strong supply chain.
Moreover, an effective marketing and after sales service will make lead to developing brand
image in competitive market (Lu, Liu and Hu, 2015). The offering of after sales will create value
for company. Also, marketing and supply chain will allow NuTAG to compete with other
brands. They can provide some offers as well on services which will attract more people. It will
lead to creating new opportunities in other markets as well.
Value Added Services : In order to spread information or awareness about the product
NuTAG. Company will offering the value added services. In other words, value added services is
the services which is beyond standard calls. Such marketing strategies majorly used in service
industry. Such services helps to grab the buyers attention towards the services or products. Value
added services generally called support, basic and complementary such services are the best way
to sustained and maintained the competitive place in the market.
After Sales Services : After sales services refers to all the things which is specific and
necessary to be analysing in a perfect manner (Cao and et.al., 2018). Apart from this, it also
analysis the way to measure the best opportunity to retained the potential customers. After sales
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services will be providing by the company is warranty, month or year base subscription and other
seasonal exciting offers. Such services also helps to develop the faith and confidence among
buyers related with the product (Lu, Liu and Hu, 2015). The nature of after sales services
depends entirely on the industry and the product which better understand the opportunity and
task. Also NuTAG can provide online support services to their users that can help to maintained
the customer support services after selling the product. Also, the after sales service can be return
replacement to provide free replacement of the product in case of any queries.
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REFERENCES
Books & Journals
Cao, J. and et.al., 2018. Numerical analysis on the effect of bifurcation angle and inlet velocity
on the distribution uniformity performance of consecutive bifurcating fluid flow
distributors. International Communications in Heat and Mass Transfer. 93. pp.60-65.
Lu, R., Liu, R. and Hu, X., 2015. Overview on Research of Vegetables Channels
Performance. Management & Engineering. (19). p.81.
Moon, B. J. and Oh, H. M., 2017. Country of origin effects in international marketing channels:
how overseas distributors account for the origins of products and brands. International
Marketing Review. 34(2). pp.224-238.
Ottman, J., 2017. The new rules of green marketing: Strategies, tools, and inspiration for
sustainable branding. Routledge.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Shaw, S., 2016. Airline marketing and management. Routledge.
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