International Marketing Plan: O2's Entry into Philippines Market

This report presents a marketing plan for O2's entry into the Philippines market. It begins with a situational analysis using the PEST model to assess political, economic, social, and technological factors. The report outlines specific, measurable, achievable, realistic, and time-bound (SMART) objectives, including sales and market share targets. A Gantt chart is used to illustrate the implementation timeline for various strategies, emphasizing the crucial role of marketing in promoting products and services. The report also includes a discussion of control mechanisms to measure outcomes and adapt the strategy, and applies Porter's Diamond model to analyze firm strategy, factor conditions, demand conditions, and the impact of chance events. References to relevant marketing literature are provided.

INTERNATIONAL
MARKETING PLAN

TASK 1
 Situational analysis- in order to analyse the macro environment
factors PEST model is applied. It enables in finding out factors
which can impact on growth of O2 in Philippines. So, it is as
below :

CONT..
 Political
 Economic

CONT
 Social
 Technological

OBJECTIVES
 Specific - To achieve sales of $1 million in Philippines by end of
2021.
 Measurable - To gain market share of 5% in Philippines market by
end of 2021
 Achievable – to generate net profit of $ 10000 in Philippines
 Realistic- to generate 40% sales of $1 million by end of 2021
 Time bound – to achieve all goals by end of 2021

TASK 3
 Action - The strategy needs to be
implemented in effective way in
Philippines. If not than goals are not
attained. For that it requires proper
planning and use of relevant tool in it.
so, here ghantt chart is used for
strategy implementation. It is as
below:

Strategies Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8
Standardisation R&D
Adaption Marketi
ng
Glocalisation Operations
Sales R&D
Marketing Marketing
Sales

CONT..
 Thus, it is evaluated that each department will be involved in attaining of
goals and implementing strategy.
 However, role of marketing will be crucial one as it will help promoting
of products and services and attracting customers

CONTROL
 It is necessary to measure outcomes with set goals so that it is identified
that whether goals are attained or not. Also, it helps in controlling of
strategy and making changes in it.

PORTER DIAMOND FORCE
Firm strategy – company strategy, structure, rivalry
Factor condition – Natural resources, HR, technology
Demand condition- Local market, customer needs,
Government- Policies
Chance - Government instability, terrorist attacks

REFERENCES
 Chernev, A., 2020. The marketing plan handbook. Cerebellum
Press.
 Garcia, S., 2020. Developing Marketing Plan for IT Company.
 Kesoglou, C., 2020. A Marketing Plan for “Lancom” company.

THANK YOU