International Live Project Management Module 1643 Final Report

This final report presents a project proposal for Vintage Trains, focusing on repackaging its offerings to attract a new diverse target market, specifically millennials. The project aims to implement an online booking and payment system to enhance customer experience and cater to the preferences of the digital-savvy millennial generation. The report details the project scope, including resource allocation, activities, milestones, and team member roles. It also provides a rationale for the proposal, considering industry trends in heritage tourism and destination characteristics relevant to Birmingham. The report emphasizes the benefits of online services, particularly in light of the COVID-19 pandemic, and addresses the project's limitations and assumptions. The project's success hinges on attracting millennials through innovative and convenient services, thereby increasing profitability and market share. The report underscores the importance of digital technology in the modern tourism landscape and the need for Vintage Trains to adapt to evolving consumer demands.