This report provides an in-depth analysis of the sales cycle implemented by Tesco for its new multigrain quinoa bread, a sustainable and healthy food product. The report begins by introducing the product and its alignment with Tesco's sustainability goals. It then delves into the various stages of the sales cycle, including consultative selling, prospecting, contacting, qualifying, nurturing, making an offer, and handling objections, highlighting how Tesco utilizes these stages to enhance customer reach and revenue. The report also explores the steps of the sales cycle, such as prospecting, pre-approach, approach, presentation, trial close, determining objectives, handling objectives, close, and follow-up service. Furthermore, the benefits of implementing a sales cycle, such as maintaining accuracy, adopting new growth pathways, and managing leads effectively through CRM, are discussed. The report concludes by emphasizing the importance of the sales cycle in achieving Tesco's business objectives and addressing potential challenges in the market.