This report provides an executive summary and detailed analysis of international business strategies, focusing on the Skyteam alliance, including Delta Air Lines. It examines the motivations behind forming global strategic alliances, particularly in the aviation industry, and reviews key literature on market expansion. The report explores the benefits of these alliances, such as expanded customer bases and improved brand awareness, while also addressing associated challenges. It assesses various market entry strategies, including import/export, joint ventures, and licensing, and considers the criteria airlines use when selecting partners. The report also discusses the specific considerations related to entering new international markets, and provides an in-depth look at the Skyteam-London Heathrow Airport alliance. The document also considers the impact of customs laws, legislation, external environmental factors, knowledge, and skills related to the aviation industry. The analysis covers both the benefits and challenges experienced in the context of international organization alliances. It highlights the importance of strategic planning and the role of international strategic alliances in achieving sustainable growth and higher profitability. The report concludes with a discussion on the role of strategic alliances in expanding market share and establishing a strong position in the global market.
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