International Business Strategy Analysis: Volkswagen & Ford Case Study

This case study examines the international business strategies of Volkswagen and Ford. Volkswagen's Greenfield investment in Russia is analyzed, focusing on motivating factors, FDI strategy, and the impact of economic sanctions. The evaluation considers the decision to wind up business operations. Ford's international strategy is also assessed, including market adaptability, economy of scale, and the benefits and drawbacks of a standardized approach. The study recommends a segmented standardized strategy for Ford. The analysis includes references to relevant academic sources.