A Study on Online Shopping Behavior of International Students

This research project investigates the online shopping habits of international students, focusing on their motivations and preferences. Conducted through a survey of 50 female respondents aged 18-25, the study explores the convenience of online shopping compared to in-store experiences. The report includes a comparative analysis of survey responses, presented through graphs, to highlight key findings. The research examines factors such as time savings, product availability, and ease of product comparison. The study's purpose is to identify the reasons why international students prefer online shopping, with a hypothesis that convenience is a major factor. The findings support the hypothesis, emphasizing the convenience and product benefits of online shopping for international students. The report also discusses limitations, practical implications, and recommendations for future research. Key areas of analysis include time spent shopping, product availability, and ease of product comparison, offering valuable insights into the online shopping behavior of this demographic.

Research project
(Online Shopping)
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ABSTRACT
Main purpose of this research is to identify the reasons of international students while doing
online shopping. This is a main purpose that has been achieved by gathering and evaluating
quantitative data from 50 respondents who are female under the age group of 18-25. Along with
this, comparative analysis has been completed by comparing some questions in detailed manner.
For this, comparative graphs have been developed according to the questions that helped in
presenting of data in effective manner. Main discussion of this study is about online shopping
that how it is more continent for international students as compare to in-store shopping. Overall,
hypothesis has been accepted and purpose is also achieved by researcher.
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Contents
ABSTRACT....................................................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................4
Background to the topic...............................................................................................................4
Reference to previous research....................................................................................................4
Identification of gap of knowledge..............................................................................................4
Purpose of the research................................................................................................................4
Statement of hypothesis...............................................................................................................4
METHODOLOGY..........................................................................................................................5
Surveyed......................................................................................................................................5
Nature of survey instrument........................................................................................................5
Questionnaire was administered..................................................................................................5
Treatment of data.........................................................................................................................5
RESULT..........................................................................................................................................6
Data analysis................................................................................................................................6
DISCUSSION..................................................................................................................................9
Purpose and hypothesis................................................................................................................9
Speculation..................................................................................................................................9
Limitations...................................................................................................................................9
Practical implications of the research..........................................................................................9
Recommendations......................................................................................................................10
RFERENCES.................................................................................................................................11
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INTRODUCTION
Background to the topic
Online shopping is a form of e-commerce that allows consumers to purchase products or
services from a seller on internet using a mobile app or web browser. There are various reasons
for international students to buy products or service online (Etumnu and Widmar, 2020). These
are; online shopping is more convenient, saves time and efforts etc.
Reference to previous research
According to the Kuhn, Ihmels and Kutzner (2021), online shopping refers to the action or
activity of purchasing services or products over the internet.
As per the opinion of Rogus and et. al., (2020), there are different reasons of using online
shopping for international customers. These are; better price, more variety, no sales pressure,
quick returns, easy price comparison etc.
According to the Seeland, Stoesz and Vogt (2020), there are also some disadvantages of
online shopping such as delay in delivery, frauds, lack of close examination etc.
Identification of gap of knowledge
Main gap of the current research is reasons why international students do online shopping.
In previous studies, there were lots of data available regarding the use of online shopping but
there were lack of information regarding the significance of using online shopping for
international customers (Wang, Li and Chau, 2020).
Purpose of the research
Main purpose of this research is to identify the reasons why international students do
online shopping.
Statement of hypothesis
1. Convenience is a main reason using retail online shopping for international students
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METHODOLOGY
Surveyed
Survey is a research strategy of collecting information in quantitative manner.
International students are surveyed within their home country (Nakayama and et. al., 2020).
There are total 50 respondents, majority are female under the age group of 18-25.
Nature of survey instrument
Questionnaire has been used as a survey instrument. 20 questions have been prepared for
getting the response of 50 international students about the topic of online shopping. There are
close ended questions developed within a survey that helps in accomplishment of research aim
and objective in successful manner.
Questionnaire was administered
Questionnaire as a research instrument was administrated by an interviewer. Self-
administrated questionnaire has been mailed in person to the selected respondents. Along with
this, questionnaire was administrated by self-respondent by providing accurate data about the
online shopping (Iimura and Miyamoto, 2021). Questionnaire is an essential method of
collecting primary and quantitative data about the topic. Main reasons for selection of
questionnaire are it provides valid data, time and cost saving technique, practical, easy
interpretation etc.
Treatment of data
There are different techniques that are useful in treating quantitative data gathered from
questionnaire. These are statistical treatment and collation. Statistical treatment of data facilitate
researcher in getting of laid and reliable outcomes about the topic. Collation refers to the
collection of written data into a standard order. Therefore, both are useful techniques in treating
data effectively (Otsuka, Hayashi and Tojo, 2020).
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RESULT
Data analysis
Comparative analysis of 7&8 question
Interpretation: From the above mentioned grapgh it has been interpreted the information
about the time spend by internatinal students for online and store shopiing on one occasion. As
compare to in-strore shopping, respondens are prefered online shoping because they said as it is a
more convinent as compare to in store.
Comparative analysis of 9&10 question
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Interpretation: From the above stated grapgh, interpreted about products avilability in online
and in-store shopping. Majority of respondents are said they do shopping within store but
sometimes there is no avilability of product. Therefore as compare to online shopping non
avilaibility of product is major issue in store shopping.
Comparative analysis of 11&12 question
Interpretation: It has been interpreted from the above given graph that comparsion of product is
easy for international customers when purchase product online compared to in-store. Most of the
respondents are said that comparision of product is very easy in-store shopping. Thus, as
compare to the online shopping, product comparision is more easy within in-store shopping.
Comparative analysis of 13&14 question
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Interpretation: It has been interpreted or analysed from the above graph that
expectations of international customers will be meet with the quality of products in both at online
shopping and offline shopping under different scenarios. Thus, as comparison to the in-store
shopping, expectations of students are highly meet with online shopping. Expectations of the
students are related with the product quality.
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DISCUSSION
Purpose and hypothesis
Purpose
“To identify the reasons why international students do online shopping”.
Hypothesis
2. Convenience is a main reason using retail online shopping for international students
Findings
Main finding of this research is online shopping is more convenient for international
customers. Online shopping is useful for students in comprising of products its price and cost
that is not possible within in-store shopping (HA and et. al., 2021). Online shopping is also
useful for students because there is more availability of products. Therefore, purchasing products
on online is time saving and convenient for the students. Therefore, all questions are support the
hypothesis. Comparative analysis of 11&12 question is not support given hypothesis because in
the respondents are favour with in-store shopping.
Speculation
These were the main findings because respondents have been give accurate information
about the all questions. This will help researcher in accomplishing of research purpose in
successful manner.
Limitations
There are various limitations of the current research such as lack of time; insufficient
amount of cost, comparison between two questions is also difficult etc. These are main
limitations of the current project (Peterson, Arregle and Martin, 2020).
Practical implications of the research
This research has direct and practical impact on an individual and organisation. Impact on
individual is related with their skills. By conducting this research, they can easily improve their
data collection, time management and presentation skills. For organisation, this research helps
them in identifying the customers’ expectations and requirement towards product, service or
process. This will help an organisation in increasing of customer satisfaction by fulfilling their
all requirements easily.
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Recommendations
There is recommendation for further research for researcher. If an individual get another
chance of doing research on different topic, there is recommendation for alternative research
methodology i.e. interview. This is an essential instrument of data collection that would help
researcher in identifying of respondents opinion about the topic within minimum time period.
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RFERENCES
Books and Journals
Etumnu, C. E. and Widmar, N. O., 2020. Grocery Shopping in the Digital Era. Choices. 35(316-
2020-1118).
HA, N.T. and et. al., 2021. Factors Influencing Online Shopping Intention: An Empirical Study
in Vietnam. The Journal of Asian Finance, Economics and Business, 8(3), pp.1257-
1266.
Iimura, D. and Miyamoto, S., 2021. Public attitudes toward people who stutter in the workplace:
A questionnaire survey of Japanese employees. Journal of Communication
Disorders, 89, p.106072.
Kuhn, S., Ihmels, M. and Kutzner, F., 2021. Organic defaults in online‐shopping: Immediate
effects but no spillover to similar choices. Journal of Consumer Behaviour. 20(2).
pp.271-287.
Nakayama, N. and et. al., 2020. Quality of life and the prevalence of urinary incontinence after
surgical treatment for gynecologic cancer: a questionnaire survey. BMC women's
health, 20(1), pp.1-9.
Otsuka, M., Hayashi, A. and Tojo, N., 2020. Questionnaire survey on complications during 24-h
measurement of intraocular pressure-related patterns with a contact lens
sensor. International ophthalmology, 40(8), pp.1963-1968.
Peterson, M.F., Arregle, J.L. and Martin, X., 2020. Multilevel models in international business
research. In Research Methods in International Business (pp. 417-432). Palgrave
Macmillan, Cham.
Rogus, S. and et. al., 2020. Online grocery shopping knowledge, attitudes, and behaviors among
SNAP participants. Journal of nutrition education and behavior. 52(5). pp.539-545.
Seeland, J., Stoesz, B. M. and Vogt, L., 2020. Preventing online shopping for completed
assessments: Protecting students by blocking access to contract cheating websites on
institutional networks. Canadian Perspectives on Academic Integrity. 3(1). pp.55-69.
Wang, M., Li, X. and Chau, P.Y., 2020. Leveraging image-processing techniques for empirical
Research: Feasibility and Reliability in Online Shopping Context. Information
Systems Frontiers, pp.1-20.
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