International Marketing Management: Tesla Motors Case Study Report

This report provides a comprehensive analysis of Tesla Motors' international marketing strategies. It begins with an introduction to marketing management and the company, followed by an evaluation of Tesla's product in the market, discussing the growth of the electric vehicle market and its sustainability factors. The report then explores the trends related to electric cars, including improved driving range, reduced battery costs, and the use of advanced technologies like AI and PLM. It analyzes the increasing demand for electric vehicles and customer behavior in the international market. The report also examines various marketing strategies employed by Tesla, such as internet marketing, relationship marketing, and diversity marketing, to increase sales and brand value. The report concludes by summarizing the key findings and emphasizing the importance of adapting to future trends in the electric vehicle market, highlighting the company's growth from local to international markets. This report is a valuable resource for students, offering insights into Tesla's global market presence and strategies.

International Marketing
Management

Contents
INTRODUCTION...........................................................................................................................3
Evaluation of Company Product in Market.................................................................................3
Trends Related to Electrical Car in Market Place.......................................................................4
Demand of Electrical Vehicle in market Place............................................................................6
Customer Behaviour Analysis.....................................................................................................6
Marketing Strategy for the Product of Organization...................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing management can be considered as the practices that are been created by the
firm so that the practical implementation of marketing orientation, techniques and processes with
in the organization (Keegan, 2017). This process is considered as management of marketing
resources and activities in order to improve the marketing operation of the organization. This
report is about is about Tesla Motors which is one of the most famous electrical car
manufacturing organization. Tesla Motors was established in year 2003 by Marc Tarpenning,
Elon Musc, Martin Eberhard, J. B. Strauble and Ian Wright. Headquarter of Tesla Motors is in
Palo Alto, California, United States. Some of the main products that are sold by Tesla Motors are
– Electrical Vehicles, Tesla Batteries and Solar Panels and Roofs. Globalization of Electrical
vehicles will be explained in the report. The globalization of Tesla electrical vehicles from local
market will be discussed in the report. Future trends that are associated with the company
products also will be analysed in the report. Various opportunities in international market for that
are related to the organization product will be discussed in the report. The customer behaviour
also will be analysed for company product in the international market. Scope and opportunities
for planned products will be studied in the report. Different marketing strategies for specific
product will be discussed in the report.
Evaluation of Company Product in Market
As per current market scenario it is predicted that till year 2019 there are were about
3269671 electrical vehicles will reach to 26951318 units. The growth of electrical car market is
expected to grow with much faster speed. This technology is considered as technology of future.
Due to sustainability and high effectiveness associated with this technology is reason of success
of the products in market place. The growth in the automotive sector is main reason of
development and growth of organization in market place. There are various factors are associated
with the development of the electrical product in market place that are encouraging the
manufacturers and customer to make more investment in the electrical car market (Deepak and
Jeyakumar, 2019). As it is considered as future technology and sustainability factors is
encouraging the government to provide subsidy to the organization and customer to make
investments in the electrical vehicle sector. There are different benefits are provided to the

organization that are producing electrical vehicle by government to meet the requirement which
are important to improve the environmental conditions. This is only possible to reduce the
pollution by reducing use of conventional fuel in order to get better result with environmental
conditions. There are many countries around the world are encouraging organization to work on
electrical car technology to make steps towards green and clean energy. In case of Tesla Motors
electrical vehicle are leaving great remark on the customers and this is positive sign for
organization to gain higher benefits from market place. The demand of the electrical vehicle is
continuously increasing in market place. From the development of the electrical vehicles. Cost
effectiveness of the vehicle is more increasing in market place that can help the organization to
get better response from current market scenario. The policies of the government are supporting
the electric car manufacture. This is how for last few years the demand of the organization is
increased with high rate. This is how in current time electrical car market is growing much faster
than the traditional car market. Initially the services of the tesla motors were limited but
organization is continuously growing on the international level. Some challenges are still facing
by organization in internal market with management of the supply chain but their products are
getting more attention from internal market. This internal demand o their products and services is
encouraging the organization to expand their business to the international level to develop larger
customer base. It is how the products of Tesla Motors have made great impact on electrical car
market.
Trends Related to Electrical Car in Market Place
There are different trends are associated with electrical vehicles in market place these
trends can be consider important for the development and growth of electrical car market. These
trends also can increase the facilities that are related to the electrical cars in market place. Some
of the most common future trends in the market place are- Improved driving range, reduce the
batteries process, top electric vehicle makers and knowledge development (Chernev, 2018).
These are common trends that are associated with electrical car technology in national and
international market. all the trends related to the electrical car market are developing more
opportunities for Tesla products to gain more benefit from target market. The current trends of
the market place are most important and crucial for the future trends that are related to the
electrical car technology. Main trends that are related to the electrical automotive sector are-
advance design, intelligent vehicles, increased range, growing EV production, Electrify ICE and

use of PLM technology to increase the speed of EV innovation. Both current trends and future
trends are related to each other. Future trends in the electrical vehicle market are associated with
current trends of the electrical car industry.
The first trend is associated to the design and effective utilisation of available space in the
car design. This is highly important for the car manufacturing organization to utilise the design
and available space in the cars to make more reliable and cost efficient to the people who are
using it. There are some excellent standards can be used by the organization to get higher
benefits from the market place. For example organization like tesla motors can focus on the
product lifecycle of electrical vehicle to make the design and utilisation of resources in effective
manner. This trend can help the business organization to meet the future trends related to
improving the capacity of vehicle in long run.
The role of the artificial intelligence is most important in the automotive industry. There
are different organizations are looking to implementing artificial intelligence technology in
organization to generate more benefits from the manufacturing line of company and offer better
services to the company in market place. Artificial intelligence technology can utilise the
performance of electrical cars in effective manner (Shiu, 2017). This technology can be used by
the organization to offer better facilities to the customers in order to meet the satisfaction level of
customer. This technology can be used by the organization to offer higher quality and security
standards to the customer in order to improve their experience. This Technology can help the
organization to make development in the fuel cell technology and smart utilisation of energy.
This is major challenge for the organization to increase the range of the electrical vehicle
make the vehicle cost efficient and reliable to the customer. This also can be related to the
development of the fuel cell technology to gain higher performance standards. Many
organizations are working on the fuel cell technology to increase the range of electrical vehicle.
This is most important trend in the electrical market to get higher benefits in market place. This
technology need to be improved in order to provide higher benefits to the organization in market
place. Organization can use number of solutions in order to generate effective use of electrical
energy to meet customer requirements. This is most effective current trend in market place that is
associated with electrical vehicle technology to increase the production of EV to make
transaction of the products easier and cost effective (Mizik,and Hanssens, 2018). Higher

production of the EV can help the organization to produce the electrical vehicle at low cost. It
will reduce the operational cost of organization that will lead to reduce the cost of electrical
vehicles. This is how higher production f EV can improve the market base of electrical vehicles
and business of organization like Tesla Motors. These technology can help the organization to
meet future trends that are associated to develop more effective vehicles.
Most of the organization were looking for developing the hybrid vehicles that can help
them to access larger market base. In current time organization are looking for developing
complete electrical vehicle instead of developing hybrid vehicles. There are different
technologies are used by the organization to meet the demand of electrical vehicle in market
place. Electrical car manufacturing organization are using PLM technology to increase their
productivity in market place to gain higher productivity in market place. This is how the current
trends can be utilised by the organization to become top electrical car manufacture in the market
place.
Demand of Electrical Vehicle in market Place
The demand of the electrical vehicle is continuously increasing in international market place. the
main reason behind these technology is regarding the sustainability of the automotive industry.
Many countries are looking for developing policies and rules regarding use of electrical vehicle
in market place. The current market the contribution of electrical vehicle is around 84.84 billion
in year 2019 but it is predicted to rise up to 357.81 billion by the year 2027. This is how there is
huge scope of electrical vehicle technology in market place (Ellram and Murfield, 2019). There
are different opportunities organization have in market place to gain higher productivity in
market place. For example organization can make entry in developing countries. This is how
organization can get higher benefits by selecting emerging market to acquire the larger market
place.
Customer Behaviour Analysis
This is highly important for the business organization to analyse the customer behaviour
in order to develop different business practices to provide higher satisfaction to the customer.
Customer behaviour analysis can help the organization make effective changes in business
process to meet the customer demands. There are different advantage of analysing customer
behaviour. Some of the major benefit of customer behaviour analysis are- it can help the

organization to differentiate customer base to develop various policies that can help the
organization to develop larger customer base (Quelch, 2017). Through the customer behaviour
analysis to maintain employee retention rate. This process also help the organization to develop
effective market place. This also an help the organisation to develop knowledge about current
and future trends in market place this is how higher benefits can be generated by organization in
market place.
Marketing Strategy for the Product of Organization
It has been analysed that company is been involved in making use of different market
strategy so that they can sold out their products and services. It has been anlsyed taht firm is been
involved in making use of social media in order to increase the sales related to the products
which has been manufactured by firm. for example Tesla Motors can use marketing strategy
like- relationship marketing, relational marketing, internet marketing and diversity marketing can
be used by the organization to get better standards in sales and marketing process. This has
assisted firm in growing and achieving their goals and objectives. It has also helped them in
building up their brand value.(Johnsen, 2018). Internet marketing process can be used by the
organization to target larger audience in short term. For example organization can use internet
and social media marketing technology to attract more customer in short time with cost
effectiveness. There are some other processes also can be used by the organization like
relationship marketing and diversity marketing to address different people with different
approach as per their requirement.
CONCLUSION
From the above study it has been summarised that the organization is been involved in
selling high quality of product to grow. the development and growth of organizational product
has been analysed from local market to international market. The current trends related to the
company products has been related to the future trends in order to develop effective marketing
policies for organization. The scope of addressing market demand has been evaluated in the
report. Various strategies has been concluded for the organization to develop better impact on
target market.

REFERENCES
Books and Journals