This report provides an in-depth analysis of Toms Confectionery's potential for international expansion into the Australian market. It begins with an introduction highlighting the company's objectives and the rationale behind selecting Australia as the target market. The report then delves into the general market attractiveness, assessing market size and growth trends, analyzing the competitive landscape, and evaluating the geographical infrastructure. It also examines cultural, economic, and political constraints that could impact Toms' entry and success in Australia. The analysis includes an overview of market attractiveness, summarizing key threats and opportunities. Finally, the report concludes with strategic recommendations for Toms, including investment decisions and product customization strategies, to maximize its chances of success in the Australian confectionery market. The report uses data from 2013 to 2019.