This presentation focuses on developing Birmingham as a major culinary destination through food tourism. The introduction defines culinary tourism and its significance. Step 1 introduces the pitch's focus on Birmingham. Step 2 highlights the growing trend of tourism and the importance of local cuisine. The audit (Step 3) examines Birmingham's strengths in food tourism, including its focus on local food and cuisine to attract tourists, and identifies key themes: concept of food tourism and destination, popularity of food tourism, and challenges faced. A SWOT analysis (Step 4) outlines Birmingham's strengths, weaknesses, opportunities, and threats. Step 5 proposes recommendations to improve food tourism, such as using good quality food products, enhancing customer experience, and proper market research. Step 6 suggests a strategy that includes digital and social media marketing, and sales promotion. The conclusion emphasizes the importance of effective promotional activities. The presentation is based on the assignment brief of Tourism Investigations (1361) for the International Tourism Management module.
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