Evaluating COVID-19's Impact on the International Tourism Industry

This essay provides a comprehensive evaluation of the impact of the COVID-19 pandemic on the international tourism industry. It begins with an introduction to the tourism sector, highlighting key services like travel, booking, and hospitality. The main body delves into a critical analysis, using practical examples to illustrate the pandemic's effects, particularly on the hospitality industry, airlines, and online booking platforms. The essay examines the economic repercussions, including reduced sales and the need for cost-cutting measures such as staff reductions. It also discusses the implementation of safety protocols, the challenges of reduced customer numbers, and the importance of adapting to government guidelines. The essay further explores strategies for attracting customers, such as cost reduction offers and the importance of maintaining brand image and customer engagement. Technological advancements, like shifting operations to online platforms, are also highlighted as crucial adaptations. The essay concludes by emphasizing the need for innovation and adaptation to maintain sustainability and competitiveness in the face of ongoing challenges.

TOURISM AND TOURISTS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Using Practical examples, critically evaluate the impact of the COVID-19 pandemic on the
international tourism industry..........................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Tourism industry comprises of various different type of services to the customers and this
include services like travelling, booking, hospitality and many more. In the present time due to
the spread to COVID-19 international travelling is being affected and therefore due to which
economical growth of the associated industry is being affected. Evaluation of the impact of
COVID-19 in the tourism industry is being done in this essay; with that analysis on the
appropriate steps which are also being taken is also being evaluated.
MAIN BODY
Using Practical examples, critically evaluate the impact of the COVID-19
pandemic on the international tourism industry
The hospitality industry is one of the primarily recognized industry which is being
associated with the travelling industry. The hospitality industry is the broad category of various
fields within the service sector which provide various categories of services to the customers like
food, lodging, hotels and many more. The Hospitality industry is the market industry which is
the collection of various businesses which tend to provide various types of services to the
customers (Wen and et.al, 2020). The tourism industry also comprises of airlines industry, travel
agencies, restaurant and hotel chains and many more.
In wider organizational context there are various type of corporations which are often
being associated within the tourism industry and this include international tourism industry like
transportation, Booking.com and many more online reservation making companies. Which tend
to provide booking options to a wide range of customers at various geographic area. Therefore
since the travelling is being reduced between countries and therefore because of which local
hospitality providing restaurants, hotels, motel, lodges and many more have to face significant
loss. Impact of COVID-19 can be seen in the case at which the corporation is being able to
achieve the type of sales which is being required to resource it with high economic growth.
Therefore due to which companies have to make several efforts by which it tend to ensure that it
is being able to take appropriate steps by which efficient sales are being achieved.
Hospitality industry tends to provide various types of services to the customers in which
the customers tend to establish a direct contact with the company. Through this they are being
empowered to utilize the type of hospitality services which are being provided. In other words a

traditional approach is often being implemented by the industry to ensure high level of customer
satisfaction. Due to global spread of COVID-19 governments all across the globe have
established total lockdown within their country. Therefore due to which number of potential
customers for the hospitality industry is drastically being decreased and thus due to which a
significant decline is to be seen in the overall economic growth.
Since the overall number of sales has been decline, therefore in order to maintain
company’s sustainability within the market place. Organizations operating within the hospitality
industry have to take several cost reducing methods, by which overall organizational
expenditures in terms of performing daily operations is to be reduced. Thus in order to minimize
expenditures, several companies has minimized their staff, by eliminating several employees
(Roy and Chaube, 2021). Thus with this approach companies are being able to reduce the
expenditure which is to be made in terms of providing a fixed monthly sales. Also with this
approach companies are being assured that they are able to maintain their economic background
by which it can continue its high level of services to the customers. With that companies also
make several efforts to attract new customers towards the corporation and this was being
achieved by establishing several cost reduction offers (Arachchi and Gnanapala, 2020). With this
approach corporate are being able to assure that it is able to maintain its sales and level of
services which are being provided to the customers. Through this approach a higher
organizational image is being developed in front of customers by which customers are being
empowered to create a brand personality of the companies operating within the hospitality
industry. With that this is also important for the corporate also due to the fact that with this
approach customer’s level of engagement with the institute is being maintained and thus the
chances of brand switching is also being reduced, despite of COVID-19 lockdown.
As per governmental criteria’s a total lockdown was being established, but since some
relaxations are being given by the government. Therefore several companies are making several
efforts to increase their customer base by which efficient sales are being achieved in order to
maintain its economic growth. But also on that other hand companies have to ensure that proper
governmental criteria’s are being fulfilled (Ratten and Jones, 2021). Thus due to which several
precautionary steps have to be taken, implemented and integrated within the future work
progress deciding approach. These precautionary steps are being consist of various steps like
checking the COVID-19 status of the employees as well as of the customers. Establishing proper

sanitisation approach within the daily operations and making appropriate changes as per
changing governmental requirements.
There are several advantages which are being associates with the implementation of
precautionary methods as per the government requirement. Some of the prime associated
advantage associated with the precautions is that organizations are being able to develop a
positive image in front of the customers. With this approach organizational clients are being
assured that proper corona guidelines are being followed and therefore due to which they will be
highly motivated to increase their level of engagement with the corporation (Ranasinghe and
et.al, 2020). Through this step it can be ensured that hospitality industry is being able to maintain
its active source of income and also because of which appropriate steps can be taken to improve
overall work productivity.
There are several associated disadvantages as well and this happen because of the fact the fact
that companies have to make significant changes within their operations. Some of the associated
disadvantages which are being associated with the following the COVID-19 guidelines is that
number of visitors visiting the company has to be reduced. Therefore because of which economic
growth is being reduced and also because of which return of initial investment which is being
made by the corporation is drastically being affected. This becomes important for the corporate
because of the fact that during the period of lockdown organizational sales were being stopped.
Therefore the amount of rent, management of proper supply and other expenditures are to be
paid by the available balance (Bas and Sivaprasad, 2020). Thus due to this several corporations
which are not having sufficient financial balance are unable to take suitable steps through which
they can secure sustainability. Thus due to this inability to overcome the expenditures during the
COVID-19 pandemic several organizations have to implement market exit method.
In the present time international travelling is being reduced and because of which companies are
not being able to maintain their economic growth. Therefore because of which it is highly
important for the companies that it is being able to take appropriate step by which it can attract
local as well as international traveller (Ntounis and et.al, 2021). Thus due to which several
innovative steps have to be taken by the company, through which it can ensure that it is being
able to take suitable steps by which overall capital investment to be made in order to maintain
high level of sustainability can be improved.

Companies within the hospitality industry have to ensure that their sustainability within the
market place is being maintained and also with that companies make several efforts to achieve an
competitive edge. Through this it can develop a higher position within the market by
implementing market penetration methods (Nicola, M. and et.al, 2020
Kim and Lee, 2020). Therefore with this approach corporations have to guarantee that they are
being able to take appropriate steps by which new and trendy crowd can be attracted towards the
corporation by which overall sales can be increased. Also with that overall supply chain of the
corporation has to be improved in terms of providing organizational services to the customers.
The changes within the hospitality industry are also very important for the corporation,
due to the fact that it has to guarantee that new products are being provided to the customers by
following the product life cycle. Product lifecycle is the organizational approach in which
customer’s level of interest in terms of utilizing the organizational products and services is being
evaluated. It is an graphical approach in which the new product is being introduced within the
market and then is being utilized by the loyal customers of the company and then extended to the
peak level at which it is being able to achieve high level of customer engagement (Burlea-
Schiopoiu and et.al, 2021). With that this also being important for the company also due to the
fact that it has to guarantee that it is being able to take appropriate steps by which new product is
being provided to the customers. Before the initiation of decline phase in customer’s decreasing
level of engagement with the product.
Changes within the hospitality industry can be implemented with the organizational step in
which company can evaluate its performance in context to the organizations which are properly
following the COVID-19 guidelines. Also with that are being able to achieve high sales,
therefore on that bases companies have to develop its working strategy to fulfil the established
performance gap. By this it being able to ensure that it is implementing appropriate steps by
which desire target can be accomplished (Kim and Lee, 2020). Also this becomes significant for
the institute due to the fact that with this approach it is being able to ensure that it is being able to
take suitable steps by which proper monitoring can be established.
Changes within the organizational working can be established in terms of increase the
utilization of technological advancements. In this approach hospitality industry can increase the
use of technological advancement within its daily operations. This becomes significant because
several corporations are being able to shift their operations from tradition to digital online means

with which they are being able to tale suitable appropriate steps. Through which new strategies
are being developed in terms of attracting new customers with the use of digital platform. Also
this becomes significant due to the fact that corporations can use this approach to attract new
customers. While also at the same time maintaining the proper fellowship of the COVID-19
guidelines in which minimum physical contact is being established.
Changes in hospitality sector can also be implemented with the organizational approach of
shifting its operations to online means and this can be seen in the case in which organizational
services can be implemented, through company website and mobile application (Kaushal and
Srivastava, 2021). This becomes significantly important for the corporation also due to the fact
that this has to ensure that it is being able to take appropriate steps. By this customer’s
interaction level with company departments like front desk, reservation maker and many more
can be reduced. The shifting of organizational services to the internet will also empower
company to develop its brand awareness to the international customers. This is also significant
for the corporation that it is being able to attract the international customers as well because
through this step organizational sales can be increased. Through this positive organizational
image can be developed by which premium pricing can be established to attract new customers
by which overall high sales can be achieved.
Increased work complexity because regular health check up of employees and customers, is an
important part of COVID-19 guideline which has to be followed by the tourism industry. This
happens because the governments have to ensure that the overall spread of the virus can be
contained and therefore because off which the active case of positive COVID-19 case has to
contained in the early stage (Gössling, Scott and Hall, 2020). Therefore because of which
companies have to implement specific medical and health check-up facilities within their daily
operations. With this approach it is being able to ensure that violation of legal legislation is not
happening and also with that appropriate work productivity is also being accomplished.
Organizations have to guarantee that it is being able to take appropriate steps by which overall
impact of COVID-19 can be reduced (Kaushal and Srivastava, 2021). Thus in order to reduce the
impact of COVID-19 several steps have to be taken by the companies, however this is not as
easy as it is being said. This happens because there are several associated challenges as well
which has to be faced by the corporations which tend to provide their services to the international
customers.

Therefore due to which high work complexities have to be faced by the corporate and
also with that companies have to guarantee that they are being able to take appropriate step by
which overall operations are being improvised as per the requirements. Therefore organizational
culture, supply chain management and leadership styles also have to be improvised as per the
requirements. Thus due to which overall appropriate steps can be taken, but in order to
implement appropriate changes company has to monitor its various departments. Then has to
take suitable steps on the bases of situations and requirements by which expenditures which are
being made can be reduced.
Despite of several challenges there are several advantages of implementation of change. Some of
the associated advantages are that it allow organizations to provide diversity in their type of
services which it to be provided to the customers (Islam and Fatema, 2020). Therefore with this
step corporation can ensure that it is being able to provide new and rare type of services to the
clients by which new targeted audience can be attracted towards the corporation. By
implementing changes as per COVID-19 guidelines companies can be ensured that all the
governmental criteria’s are being fulfilled. With which chances of facing financial penalties will
be reduced for the corporation and due to which desired high level of work productivity can be
achieved.
Since the tourism industry businesses like aviation industry, travel booking industry,
hospitality industry chains and many more are primarily being dependent upon the number of
visitors which are visiting the country. Therefore because of which company has to ensure that it
is being able to take appropriate steps by which it can ensure that it is being able to take suitable
steps by which desired high level of work productivity is also being achieved.
Thus company often have to ensure that it is being able to take suitable steps by which
desired high level of sales are being accomplished. Thus therefore because of which companies
have to identify the best appropriate steps, like business collaborations and developing its brand
presence in different fields as well (Hasford, 2020). With this approach company is being able to
take make several efforts by which desired high level of work productivity is being accomplished
and therefore because of which desired steps have to be taken. Through this it can ensure its
targeted audience that same best in class organizational services are being provided by the
corporation to the customers.

Hospitality industry is being forced to reduce its customer count so that COVID-19
guidelines can be followed. Whereas companies which tend to provide their services like online
booking sites or the restaurant which have successfully implemented online brand awareness and
through which are being able to sell their products through options like home delivery. This is an
significantly important step for the companies because with this approach they are being able to
maintain their sales.
In the present time companies often tend to implement practises like business collaboration in
which different partner company is being chosen such that it is able to provide a decent type of
products and services while having a large customer base (Haryanto, 2020). Therefore with this
approach company tend to ensure that it is being able to develop a product which is having the
advantages of both the partner companies. Also through this ensures that the final achieved
product is new within its respective field and by which several steps can be implemented to
increase overall organizational sales. This becomes important for the company due to that fact
that with the utilization of different expertise both the partner companies can also implement
customer sharing or can advertise themselves to each other’s customer bases. This customer
sharing and internal advertisement is an effective approach which is practically being
implemented within corporation (Gretzel and et.al, 2020). Due to the fact that with this approach
it is being able to ensure that it is being able to take appropriate steps by which efficient
organizational sales can be achieved.
CONCLUSION
From the above analysis it is being concluded that companies have to take several steps by
which it can ensure that it is being able to attract its targeted audience. Through which it is being
able to take appropriate steps by which required amount of organizational sales can be
accomplished. With that this also becomes significant due to the fact that company has to
guarantee that it is being able to take appropriate steps by which overall organizational sales can
be increased. Also with that by working as per government requirements company can ensure
that all the governmental requirements are being fulfilled and due to which chances of facing
financial penalties is also being reduced.

REFERENCES
Books and journals
Arachchi, R.S.S.W. and Gnanapala, W.K.A.C., 2020. Impact of COVID 19 and the Future of
Tourism Employments in Sri Lanka: A Route to Recovery and Resilience. Journal of
Management and Tourism Research (JMTR). p.14.
Bas, T. and Sivaprasad, S., 2020. The impact of the COVID-19 pandemic crisis on the travel and
tourism sector: UK evidence. Available at SSRN 3623404.
Burlea-Schiopoiu, A. and et.al, 2021. The impact of COVID-19 pandemic on food waste
behaviour of young people. Journal of Cleaner Production. 294. p.126333.
Gössling, S., Scott, D. and Hall, C.M., 2020. Pandemics, tourism and global change: a rapid
assessment of COVID-19. Journal of Sustainable Tourism. 29(1). pp.1-20.
Gretzel, U. and et.al, 2020. e-Tourism beyond COVID-19: a call for transformative
research. Information Technology & Tourism. 22. pp.187-203.
Haryanto, T., 2020. COVID-19 pandemic and international tourism demand. JDE (Journal of
Developing Economies). 5(1). pp.1-5.
Hasford, J., 2020. Impact of the COVID-19 pandemic on clinical trials with drugs.
Islam, M.M. and Fatema, F., 2020. Covid-19 and Sustainable Tourism. Asian Business
Review. 10(1). pp.53-60.
Kaushal, V. and Srivastava, S., 2021. Hospitality and tourism industry amid COVID-19
pandemic: Perspectives on challenges and learnings from India. International Journal of
Hospitality Management. 92. p.102707.
Kim, J. and Lee, J.C., 2020. Effects of COVID-19 on preferences for private dining facilities in
restaurants. Journal of Hospitality and Tourism Management. 45. pp.67-70.
Nicola, M. and et.al, 2020. The socio-economic implications of the coronavirus and COVID-19
pandemic: a review. International journal of surgery.
Ntounis, N. and et.al, 2021. Tourism and Hospitality industry resilience during the Covid-19
pandemic: Evidence from England. Current Issues in Tourism. pp.1-14.
Ranasinghe, R. and et.al, 2020. Tourism after corona: Impacts of COVID 19 pandemic and way
forward for tourism, hotel and mice industry in Sri Lanka. Hotel and Mice Industry in
Sri Lanka (April 22, 2020).
Ratten, V. and Jones, P., 2021. Covid-19 and entrepreneurship education: Implications for
advancing research and practice. The International Journal of Management
Education. 19(1). p.100432.
Roy, N. and Chaube, R., 2021. Environmental Impact of COVID-19 Pandemic in
India. International Journal of Biological Innovations. 3(1).
Wen, J. and eet.al, 2020. COVID-19: potential effects on Chinese citizens’ lifestyle and
travel. Tourism Review.
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