International Tourism Management: Analyzing Digital Consumer Culture

This report provides a comprehensive analysis of the digital transformation in international tourism management, focusing on the changes in the tourism consumer's digital decision-making process over the last three years and examining the impact of digital consumer culture. It discusses the influence of technological advancements, the shift towards personalized services, and the role of big data in understanding consumer preferences. The report also explores the modifications in consumption habits and tourist marketing strategies following the COVID-19 pandemic, emphasizing the importance of adapting to changing consumer needs. Furthermore, it investigates the role of the sharing economy in the development of tailored tourism services and the reasons for improving digitalization within tourism SMEs, highlighting the benefits of technology in enhancing online presence, improving growth, and creating new value. Secondary research methods, including articles, journals, and books, were utilized to gather data and inform the analysis, with a presentation format chosen as the most suitable method for conveying information within the tourism industry.

International Tourism
Management

 The international travel and tourism is the kind of program
which is a Bachelor of Science course that engage and caters
internship programs and experience as well as in order to
provide foundations and some specialised studies in context of
tourism management fields. It helps to maintain and handle the
management of the tourism globally so that, an company
become capable to accomplish their goals and objectives. This
report is going to analyse modification in the tourism consumer
digital making procedure in the last three years. Apart from this,
this report is also going to analyse and examine the digital
consumer culture in the tourism sector.
INTRODUCTION

 In today fast changing world,
digitalisation is amongst the most
significant shifts. Technological
technologies and technology
breakthroughs are growth engines
that can be seen worldwide, industries
such as manufacturing, ICT, and other
service industries. Considering that
hospitality is built on collaboration
among a diverse variety of services
and goods, the advantages of the
technological age in the industry are
clear. The living environment consists
of a mix of online and offline areas
that interact to form our daily
environment.
Changes in tourist consumer digital
decision-making process in the last three
years

 Besides tourism activity, there is indeed a continuously expanding
desire for particular tailor-made services in line with the current
developments in the industry, as informed customers seek
personalised solutions that respond to their individual requirements.
As of now, the great majority of tourist stakeholders especially have
access to accurate data on their customers and can actively monitor
and analyze changes in customer. Cloud-based CRM client database
management systems, which generate offers based on earlier record
sales and population information, have progressed quickly. They may
now search for relevant event occurrences in large datasets using big
data analysis and scaling technologies that are both expense and
confidential. Despite the fact that big data analysis relies on vast
sampling, it is the most effective way to uncover personal preferences.
The Digital Future of the
Tourism & Hospitality Industry

 When it relates to communicating their message to potential
customers, businesses have had more options than ever
before. Traditional marketing methods and emerging
telecommunication technology will elicit diverse responses
from tourists coming and guests. There are numerous
marketing communications channels to choose from, each
with its own set of advantages and disadvantages.
Establishing objectives, conducting research, conducting a
contextual analysis, and developing a positioning strategy
are all important steps in finding the proper mix, regularity,
and message.
Consumer Behaviour in
Tourism and Hospitality

After the COVID-19 Pandemic, Modifications in
Consumption Habits and Tourist Marketing
 In consequence to travel limitations, governments with important
tourist businesses discontinued different marketing activities in
May and June 2020, and they focusing on that instead of budgets
and management supports for tourism enterprises. in the globe
there are Unbelievable worldwide travel bans and stay-at-home
commands are running amok on the world economy for the first
time since 1945 . Before evaluating the components of tourist
advertisement and branding that were impacted by COVID-19
and are likely to vary as a function, it's important to remember
that the influence comes both from the demand and supply
sides. Consumer needs and purchasing habits have shifted
dramatically, forcing businesses to rethink their marketing
methods in order to stay afloat.

 In the first version of their study Consumer Buying decision,
Consultation with relevant stakeholders, Blackwell, and Engel
discovered a specific five-step pattern for consumers ’ decision -
making (1972). Requirement identification, information seeking,
pre-purchase assessment, purchase, and article evaluation are
the phases involved. Here's a few key elements to consider at
each stage:
 Recognition is required: There has to be a stimulation for this
process to begin; need for must be activated and established.
 Knowledge search: The client starts looking for information from
a variety of sources, including personal (marketer-dominated)
and interpersonal relationships (non-marketer) aspects.
Consumer Decision-Making
Process

 The outcomes of digital progress have made it possible to put shared
economy theories into practise. they first proposed his pricing theory in the
context of digitization about 10 years ago, essentially arguing that items
should be given away for free, based on the notion of shared goods and
resources. Although Anderson's theory was viewed as a technological
answer at the time, the concept of digital sharing has resulted in significant
social shifts. The maximum utilisation of resource capacity for the aim of
social well-being is one of the most prominent supportive vibes of business
model. Hospitality also prioritises social well-being so a well tourism industry
benefits both business operators and local communities. The participants in
the collaborative consumption model – who also are clients – provide their
spare supply for communal usage in order to maximise the utilization of
their commodities and resources. Including both social and commercial
reasons, such economic process is an essential part of the so hybrids
interactions with maximum throughput utilisation.
What role did the sharing economy play in
the development of tailored tourism
services?

 The top five reasons given by tourism SMEs for boosting
digitalisation indicate their belief in the benefits of technology. The
top two reasons, "Improving online presence" and "Improving
growth," indicate a desire to expand, while the fifth reason,
"Improving networks," indicates a desire to develop supply chains
and create new value by participation in larger business ecosystems.
 The third factor, "positive about future opportunities," indicates that
SMEs are optimistic about the opportunities provided by digitization.
This reaction contrasts with the previous conclusion that SMEs often
lack sufficient knowledge and awareness of digitization potential. The
fourth reason, "Seasonality is a key concern for my firm," indicates
that many SMEs regard digitization as a method to save money.
Reasons for improving digitalisation
?

 In this report the secondary research has been considered by the investigator so
that they can collect the data from the articles, journals and books that are
already published. It helps them to collect appropriate information so that they
can analyse and examine the appropriate outcomes for the industry in order to
achieve their goals and objectives. Secondary research is in very effective in
investigation that helps the company to add in the task and collect the
appropriate information because as it is already published. There are different
kind of sauces that are used by the researcher like articles, journals and
Publishers. And secondary investigation is very worthwhile as it is more effective
as compared to the primary investigation. It also helps the company to provide
the appropriate foundation for any kind of project and evaluating and analysing
the current landscape of exhibiting information before moving onto the particular
primary investigation method that save the time money and many things.
Secondary data analysis is the kind of investigation that include investigator by
using the particular daytime information that an individual has collected for their
own purpose
TASK 2
Question 1: What research did you undertake to create your news report?
What sources did you find useful and why.

 In order to accomplish the goals and objectives of this report the
individual and identify their digital output from The secondary
investigation and by representing a presentation because it is a best
suited method for the tourism industry. It helps them to re-present their
information in an appropriate manner so that they can become capable
to accomplish their goals and objectives and overcome the videos that
are facing by the organisation. In order to collect the information the
second investigation influence the choices of the individual. secondary
data are employed to satisfy the study's aims. Previous study on the
issue, published government reports, newspaper stories, web
publications, and journal papers are among the secondary information.
The snowball sampling technique was used to obtain responses from
100 experts after preparing a questionnaire with open-ended
questions.
TASK 2
Question 2: How did you identify your digital output (vodcast, podcast or stories)
as best suited to the tourism industry? What research influenced your choice?

 The effectiveness of interaction is critical for the success of
creative businesses. The tourism business has seen significant
changes as a result of the rapid growth of ICT solutions.
Previously, the production process had a significant impact on
consumer decision-making. The introduction of data websites
ushered in the era of digital tourist spaces, which was preceded
by theme parks and thematic destinations; nevertheless, this
focused flow of information was one once with limited options. In
terms of digital, a current group of commercial operations takes
place in virtual reality (VR) or augmented reality (AR) areas, with
real-time analysis of client reactions and behaviour assisting in
the enhancement of their purchasing willingness.
CONCLUSION

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 Uğur, N.G. and Akbıyık, A., 2020. Impacts of COVID-19 on global tourism
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 Jaelani, A.K., Ayu, I.G., Rachmi, K. and Karjoko, L., 2020. The impact of corona
virus on supply chain of halal tourism management in west Nusa
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REFLECTION
Books and Journal

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