International Organizations' Role in Sustainable Tourism Management

This essay delves into the critical importance of sustainable development within the tourism sector, emphasizing its impact on society, the environment, and natural resources. It examines the role of international organizations, including the World Tourism Organization (UNWTO), United Federation of Travel Agents Associations (UFTAA), Pacific Asia Travel Association (PATA), and the American Society of Travel Advisors (ASTA), in planning and implementing sustainable tourism management and development. The essay highlights the positive and negative economic, socio-cultural, and environmental impacts of tourism, and how these organizations work to mitigate risks, promote responsible practices, and foster economic growth while preserving cultural heritage and natural environments. It concludes by underscoring the significance of international collaboration and the adoption of sustainable development goals to ensure the long-term viability and positive impact of the tourism industry.

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Sustainable Tourism Development
1/8/2020

Introduction
The concept of sustainable development is a central point for all the organizations, operating
in any sector. Sustainable development allows and guides the organization to deal with their
activities in a sustainable manner that does not affect any elements in the nearby
surroundings. Tourism is sectors that affect the entire society by its operations; because
tourism industries are fully based on nature, environment, and society, hence they directly
affect the common living people in the society, natural environment, and resources of a
particular area.
This essay will focus on the importance of sustainable development in the tourism sector and
the role of various international organizations to ensure the sustainable development of the
tourism sector. The tourism sector takes its financial stability from natural resource hence it is
responsible to manage profitable returns to the environment including social, cultural and
economic development of nature. Sustainability in tourism means potentially using the
available resource to protecting these resources the future use and ensures proper
management and development of the available resources.
Thesis
"Role of International organizations in planning and implementation of sustainable
tourism management and development"
The tourism organizations include many international and non-governmental organizations;
these organizations help the industries to manage their activities sustainably. These
international organizations are engaged in education and training, socio-cultural programs
and many other activities. Many tourism organizations are actively taking interest in the
development of the tourism industry by contributing to various functions of industries helping

them to run their business smoothly (Boluk, Christina, & Hggins-Freya, 2017). The travel
sector is adventurous and leading and one of the world's biggest industries. Its open door for
employment and contributes towards the development and recognition of the tourist visiting
places. Tourism activities include traveling for many purposes like adventure, study, and
business. These activities affect the environment and destination communities and the
tourism industry in many ways hence the tourism industry affects positive and negative
manners (Waligo, Clarke, & Hawkins, 3013)
Positive economic impacts of tourism at a particular place include increased foreign exchange
rates, contributes to the increased revenue to the economy, generate employment
opportunities for the local people, support local community business. The negative economic
impact of tourism includes high inflation rates, seasonable issues and it raises opportunities
for employment in the seasonal character in spite of this all it affects the continuous flow of
the economic activities in a particular place (Coccossis, 2016)
The socio-cultural environment of a tourist represents the unique features of that particular
tourist place; these unique features are sometimes attracting a large number of tourists
towards it and raise the income of the tourism industries. Positive impacts of tourism
industries include preservation of the culture for tourism promotion, restore ad manage the
traditional culture and identity of a place, and tourists from different cultures create a cross-
sectional exchange of each culture (Hák, Janoušková, & Moldan, 2016). Negative impact of
tourism activities affects the cultures' identity, loss of original authority over handcraft and
artwork and increases threat if misunderstanding between the cross-cultural people majorly
rural area and its people face threat to interact with the foreigners (Hák, Janoušková, &
Moldan, 2016).

Environment includes climate, weather and seasons of a particular place, a proper balance of
all these elements creates proper living conditions. Tourism activities and environment
interact with each other in many ways, both affect each other, favorable environmental
situations create opportunities for the increased tourist activities and vice versa. Increased
tourism affects the natural environment of a place by polluting it in many ways like, over-
tourism increase the population that create several types of issues to the environment, this
essay has detailed discussion of role played by the international organizations to manage the
sustainable planning and implementation of the tourism activities (Pan, Gao, Kim, Shah, Pei,
& Chiang, 2018)
International organizations active in the management activities of tourism activities are many,
these organization foci on public sector and private sector tourism companies. The tourism
industry can operate its business at any single or multi-level sector but these all industries are
essential to focus the guidelines of suitable development in their activities (Ghosh, Siddique,
& Gabbay, 2017).
For example, the World Tourism Organisation (UNWTO) is a responsible specialized agency
of the United Nations. It is responsible for worldwide management of sustainable, universal,
and accessible tourism activities. It is a leading international organization includes many
comities, these governing agencies and committees discuss the guidelines for the tourism
industries, and these guidelines are based on the promotion of sustainable activities
supporting the effective management of different elements in the tourism sector (Hall, 2013).
Tourism sector is potential to grow very fast in the international industries, many developing
countries have high possibility to increase tourism sector, UNWTO identify the place have
high competency to handle tourists, increased tourism facilities the country’s economic

stability and growth, countries like Myanmar and India, with many truism place have
possibility to earn economic growth through tourism.
This organization aims to make effective efforts towards the promotion of sustainable tourism
at the international level; it aims to manage the peaceful relations at the international level
and to attain the fundamental freedom for all human beings. It plans activities to secure the
natural climate and identity of a particular place by paying individual attention to the tourism
sector. Biodiversity management and management of the socio-cultural aspect is one of the
focused areas of UNWTO. Innovative transformation of the organization aims to plan
strategies for the introduction of digitalization in the tourism industry at the international
level. Digitalization will create innovation of attractive unique features in the tourism
industry and this will create employment opportunities within the country to manage the
economic sustainable development of a country.
United Federation of Travel Agents Association (UFTAA) is an intentional non-profit
organization that came in the exist in Rome in 1966 with the merger of two famous
associations- the International Federation of Travel Agencies Association (IFTAA) and
Universal Organisation of Travel Agents Association (UOTAA). It works as a policymaking
body working to facilitate the traveling agencies in a legal manner. It aims to manage
negotiation between various branches of the tourism and traveling industry, it uses
professional and legal guidelines to secure the rights of travellers and travel industries.
Simply it works as disputes resolving organizations in the traveling industry (Nee, 2011).
Pacific Asia Travel Association (PATA) is a non-profit organization, working as a
sustainable tourism promoter in the sector of the tourism industry of Asian countries, which
was founded in 1951. PATA aims to manage the activities of the tourism industry to manage
the sustainable development of tourism and other tourism-related industries. It has

partnerships with many travel agencies, airlines, airports, and training and education centers.
Corporate social responsibility practices of the organization include the waste management
activities and donation groups, motivating the other to invest in the tourism sector.
Developing countries like India, Myanmar, and other Asian countries are focused in the
sustainable goals prospects of the organisation. PATA include tourism departments from the
developing countries to solve the tourism related issues in these countries. These
organizations are engaged in working to attain the aim of tourism development in the Asian
Pacific reign. It works with the proper coordination of different agencies and organizations to
manage the peaceful relation with the cross-sectional communities of different industries and
to develop a tourist place with proper development (PATA, 2020)
Another global organization naming the American Society of Travel Advisors (ASTA)
working as the legal advisor and advocate for the organizations and individuals engaged in
the activities related to the traveling and travel agencies. It includes travel advisors, and many
organizations sells their services in the traveling sector like rental cars, hotels, motels,
airlines, tourist guides and many more. Members of the organization help to develop suitable
traveling options to increase the numbers of tourist, this lead the issues as well. Hence, it
works to solve the disputes, issues queries and many complaints from the traveling agencies
and organizations. This advocacy position aimed to make the tourism industry risk free and
attract more tourists to travel, helping to increase the economic stability and sustainable
development of the associated countries (Cameron, 2013).
These are some examples of the international profit and non-profit organizations, these
organizations work to manage the activities of the tourism industries to manage their actions
by putting regulations and bindings (Nee, 2011). Tourism affects the place where it is
operated hence these agencies are responsible to manage their impacts on any particular place
must be positive and sustainable, these organizations use their planning and controlling

strategies to ensure an increase in tourism activities and sustainable development (JIn, Hu, &
Kavan, 2016).
Conclusion
Based on the discussion in the above essay, it concluded that the tourism sector is the world's
largest developing sector. It has the potential to grow more in the near future, tourism
activities have beneficial and risky impacts over the tourist place. These impacts in this essay
are discussed as economic, ecological, and socio-cultural factors. International organization
plays a very important role to decide the activities, which are not fitted in the frame of
sustainable development goals. Sustainable development of the tourism industry includes the
promotion of the art and culture of the particular tourist place, preserving the natural climate
and promoting the local business to increase the economic stability of that particular country.
Tourism is the most earning sector for many countries hence it has a high risk of increased
harm to culture, climate, and economy as well. An international organization helps to manage
the sustainable development of the tourism industry. This essay concludes that tourism sector
agencies are guided by the international organizations to follow the suggested guidelines of
the sustainable development goals, which are recognized internationally, and to manage these
goals in the corporate social responsibility policies of the organization.

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