International Tourism and Hospitality: APAC Growth Analysis Report

This report provides an analysis of international tourism and hospitality, with a specific focus on the Asia-Pacific (APAC) region. The report begins with an introduction that highlights the benefits of international tourism, including its contribution to GDP, cultural exchange, and preservation of heritage. It then summarizes the main points of an article discussing the current scenario in the APAC region, including the rise of emerging economies, the growth of the middle class, and the increasing importance of India as a source market. The report explores marketing strategies, the expansion of product offerings, and the impact of low-cost carriers and the sharing economy. The report also considers the importance of destinations like Thailand and their efforts to attract repeat clientele. The conclusion emphasizes the dominance of India and China in driving future tourism growth in the APAC region, and the overall growth of international arrivals in the area. The report references an article by Akshay Kumar discussing the growth of APAC tourism.

Running head: INTERNATIONAL TOURISM AND HOSPITALITY
International tourism and hospitality
Name of the student:
Name of the university:
Author Note

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Article Name: "APAC: outpacing global tourism growth”
Author: Akshay Kumar
Introduction:
The International Tourism is beneficial to promote little cottages long with businesses of
handicrafts. This helps to include the GDP of the nation and develops the population’s living
standard. This is also helpful for preserving heritage and history apart from promoting the exchange
of culture among various people. The Asia Pacific is that sector of the globe that is either in or
nearby the areas of Western Pacific Ocean. The size of the area varies as per the content and
commonly comprises of Oceania, Southeast Asia, South Asia and East Asia. In the following study,
the aforementioned article is evaluated to understand the recent situations of international tourism at
Asia Pacific Region. Here, the main points are summarized and different elements of International
terrorism are demonstrated.
Summarizing the main points:
Present scenario:
The overall area of Asia Pacific, at present has been facing same type of boom having few
nations that are far more developed. Currently, there are many emerging economics at that area and
maximum of them are prepared to understand the efficiency of tourism. As per the reports available
during 2011, the middle classes of the area comprised f about 7000 million that can raise to 2.1
billion till 2030. Here, maximum of the development must come from Indonesia, China and India.
This can result the change of channel in distribution of their expenditure throughout the word. This

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must happen as huge people can cross 5,000 dollars income throughout every year. Thus a notable
rise in the discretionary sending can be found.
India to turn into the source market:
Having the outbound of India intended to go near 28 million markets, the nation intend to
fuel their growth of terrorism around the sector. At present, the outbound of India is rising with
about 9% every year. Maximum of international destinations are been looking to harness the
potential. At that sector, the nation has been at the top ten source markets for maximum of the
important destinations.
Tweaking the strategy of marketing:
At present, the travelers are been looking for than just sightseeing. Here, the destinations has
been striving to generate story and then experience the arrivals of encouragement. The tagline of
Macao has been “Experience Macao your own style”. Thus it actually lives to that tagline. As far the
geographical location is considered, Macao has been just accessible easily and provides plethora of
distinct experiences.
Expanding product basket:
At present, the destinations are kept constantly updated to provide anything new to travelers.
Having the ICC T20 World Cup occurring at Australia during 2020, the destination has been
confident to attract the fans of India as the event take place. Besides Australia is also seen to
introduce the overall array of latest attractions.
Aspects of international tourism understood from the study:
There are many trends that have picked up at the reign of Asia Pacific recently. They have
been providing latest model to the world. Here, one of the main factors linked to the notable rise in
tourism at the sector is the development of LCC o Low COST Carriers. At present, there small

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unexplored destinations that are linked to the important cities that were complicated to be accessed.
That topped up having the sharing economy that has generated the smart value propositions with rise
in amount of the travel. No longer has India been stranger to the change in scenarios. The fact that
millennial has been embracing sharing economy model has introduced by Uber and Airnub.
Moreover, the area is turning to be one of fastest and largest financial area having high growth rate
of GDP. Apart from that there is rise in population of middle class people at the income of capital
disposal. Apart from these, another important destination that has enthusiastic to attract the repeat
clientele has been Thailand. Over the years, India has been seen to turning to be one of the important
markets. Nonetheless, at preset Thailand has been looking for promoting the unexplored
destinations. This in turn can help to boost the economic conditions of the local provinces. It is
researched that Thailand has been one of those destination places that are visited by most of the
outbound travelers of India. This is the wish list of travelers planning the international trip for recent
future. Nevertheless, here most visited travel list are planning the international trip at recent future.
The most visited along with anticipated area in Thailand are Krabi, Phuket and Bangkok. This is
important to educate and then introduce the consumers that is behold by the nation for the tourists
living beyond the laces mentioned.
Conclusion:
Having the important outbound giants of tourism that are there at India and China, the sector
of Asia-Pacific is that are to be seen for the growth of future tourism. India and China must be
dominating till 2030 both as per number of travelers in that area and overall expenditure. At present
various destinations of the sector have also known the advantages of the sector of tourism. They are
opening up for welcoming the world. The tourism arrivals at the regions of Pacific and Asia,
internationally has growth 6% in 2017 to arrive 323 million as per the “UNWTO/GTERC Asia

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Tourism Trends”. Within 2000 till the year 2017, the area has been seen as the average 7% rise every
year at international arrivals which the biggest growth seem among all the regions of the world.

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References:
Kumar, A., 2020. APAC: Outpacing Global Tourism Growth. [online] Traveltrendstoday.in.
Available at: <https://www.traveltrendstoday.in/news/international/item/7609-apac-outpacing-
global-tourism-growth> [Accessed 24 March 2020].