International Travel & Tourism Consumer Behavior Report Analysis

This report provides an analysis of consumer behavior within the international travel and tourism sector, addressing key factors influencing consumer decisions. It begins with an introduction to consumer behavior and its relevance to the industry, followed by an exploration of cultural, social, and personal factors that shape consumer choices. The report examines the roles of culture, reference groups, family, and individual characteristics in the decision-making process. It also delves into psychological factors, such as attitudes and motivations, that affect travel preferences. Furthermore, the report discusses current consumer trends, including the impact of technology and changing lifestyles on travel patterns. The role of digital advancements and their influence on consumer behavior is also analyzed. The report concludes with a list of references used to support the analysis.

TRAVEL & TOURISM
CONSUMER BEHAVIORS

TABLE OF CONTENT
• Introduction
• Different roles and culture
• Consumer trends
• References

• The consumer behavior refers to the study of different individual
thought process in order to understand the effectiveness of the users.
The travel and tourism is sector which allow people to travel from one
place to another for spending quality time. Hence this is essential for
the organization to provide satisfactory services to the consumer as
this aid the industry to grow and expand in the well define manner.
INTRODUCTION

• Consumer behaviour can be described as the process of different activities which
individual are inter related to the purchasing, disposal and use of different
products and services in the detail manner. Here are some of the culture which
are describe down below:
• Cultural Factors: This is the factor which help in describing the beliefs,
norms and background of different person. Hence this plays an vital role in
identification of needs as well as wants of the consumer. So in this Cosmos
travelling company must offer services by analysing different culture and cultural
background. This will help of organisation to provide better services to end user.
ROLES AND CULTURE

• Social Factors: These are the different components which are divided
into different elements reference group, family and job. The society are
impacted by the brand and social status which is present in the society.
In the context of Cosmos the firm must figure out the background of
traveller as this will help in capturing large market share in limited time
frame.
• Personal factor: There are different factor which include the
organisation such as gathering, occupation and the characteristics of
person. However the personal factor describe the all the activities and
help in providing better services so that organisation can improve the
needs of the consumer..
CONTD…

• Psychological factor: These are the factor which is incorporated with
the behaviour of the person towards travelling. If the individual comes
from different background they tend to have different attitude towards
travelling. So the organisation like Cosmos must ensure about person
requirements and offer them satisfactory services in the detail manner.
CONTD..

• There have been vast change in the technology and in the recent years
there are the technology have changed the face of doing business.
Nowadays people book tickets from there smartphones and they can
cancel the ticket as per the convenience
CONSUMER TRNEDS

• change in lifestyle of travellers: There has been immense change
in the living condition of the individual with the help of digital
technology. As the technology help in attaining better decision and help
in achieving desire aims and objectives. In the case of Cosmos there
are different elements where customers are willing to pay for the
quality service. For example the hotel can offer gyms and swimming
pool for the people.
CONTD..

• Digital advancement: As there have been advancement in the digital
technology it has been change the way of doing business in the recent
years. Nowadays people can book there tickets on the as per there
needs and wants. There have been facility to modify there changes as
per the requirements and it also bring the flexibility in choosing the
product. Further Cosmos the manager must ensure to implement new
technology as this will improve the quality in offering the services to
the consumer.
CONTD..

• Abraham, V. and Poria, Y., 2019. A research note exploring socially
visible consumption in tourism. Tourism Management, 70, pp.56-58.
• Creevey and et., al., 2019. From dreaming to believing: a review of
consumer engagement behaviours with brands’ social media content
across the holiday travel process. Journal of Travel & Tourism
Marketing, 36(6), pp.679-691.
REFERENCES

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