Analysis of Consumer Behavior in International Travel and Tourism

This report delves into the realm of consumer behavior within the international travel and tourism industry. It explores the various factors influencing consumer decisions, including cultural, social, personal, and psychological aspects. The report also analyzes the significant impact of digital technology on consumer trends and buying behaviors in the travel sector. Furthermore, it emphasizes the importance of understanding and adapting to these changes for the industry's growth and success. The report concludes by highlighting the need for the industry to stay abreast of the evolving trends driven by digital advancements. The report references several academic sources to support its findings and conclusions. This document is available on Desklib, which provides students with past papers and solved assignments to enhance their learning experience.

International Travel &
Tourism Consumer
Behavior & Insight
(Activity 1)

Table of contents
Introduction
Consumer behavior
Factors that influence international travel and tourism
consumer behavior and attitudes
How consumer trends are changing due to the impact of
digital technology
Conclusion
References

Introduction
The presentation belongs to first activity of the project
which will include information on different cultural, social,
personal and psychological factors that influences consumer
behavior and their attitudes towards the tourism industry. It
will later provide an explanation on the changing trends
related to digital technology with places impact over the
consumer behavior in tourism industry.

Consumer behaviour
Consumer behavior refers to in depth study over the way
through which selects, buys and use particular
products or services on the basis of their own needs
and wants. Higher understanding on consumer
behavior is important for each and every industry as it
provides them information about different expectation
of the customers from the particular company or
industry.

Factors that influence international
travel and tourism consumer
behavior and attitudes
• Cultural: Culture of consumer mainly has major
influence over their decision makings.
• Social: This factor mainly includes that is developed
from the social surrounding of the consumer.

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• Personal: This factor belongs to personal behavior of
consumer.
• Psychological: It is mainly consist of behavior,
perception, learning, motivation and the way through
which individual perceives external activities.
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How consumer trends are changing
due to the impact of digital technology
Digital technology has transformed functioning of each
and every industry in very rapid manner. It can be said
that incorporation of digital technology in international
travel and tourism has influence customers and their
buying behavior a lot. It has also been analysed that
digital technology has brought various consumer trends
in the travel and tourism sector.

Conclusion
On the basis of overall elaborated report, it is
comprehended that travel and tourism industry is very
broad whose growth mainly relies on consumers
support towards. It is also important for the industry to
acquire latest trends which are taking place due to
digital technology in international travel and tourism
industry.

References
Banerjee, S.B., 2017. Corporate environmentalism and
the greening of strategic marketing: Implications for
marketing theory and practice. In Greener
Marketing (pp. 16-40). Routledge.
Carpenter, S.M. and Yoon, C., 2015. Aging and consumer
decision making. In Aging and decision making (pp.
351-370). Academic Press.
Charter, M. and Polonsky, M.J., 2017. Greener
marketing: a global perspective on greening marketing
practice. Routledge.