This report provides a comprehensive analysis of TUI, a major tour operator in the international travel and tourism industry. It begins with an introduction to the industry and TUI's position, followed by an examination of the roles and functions of tour operators, including their impact on the market and comparisons with competitors like Visit Britain. The report then delves into the process of creating and costing a package holiday, outlining the various stages involved, such as market research, planning, contracting, costing, and advertising, along with the time scales for each stage. It also reviews the components that TUI considers when creating holiday packages, such as modes of transport and accommodation facilities. The report continues with a review of a luxury package tour offered by TUI, evaluating how it meets the needs of its target customers. Finally, it analyzes the strategic and tactical decision-making processes within TUI, including their impact on the company's operations and market share. The report concludes with a summary of the key findings and insights gained from the analysis.