Business Model Report: International Management for Weight Loss Pill

This report details a business model for the international launch of a weight loss pill. It begins with an executive summary highlighting the prevalence of obesity and the potential of the product. The marketing and sales plan outlines strategies including e-commerce, fitness gyms, social media, and...Read More

Running Head: INTERNATIONAL MANAGAMENT 0
International Management
(Student Name)

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Table of Contents
Executive Summary.........................................................................................................................2
Marketing and Sales Plan................................................................................................................2
Marketing Channels.....................................................................................................................2
Budget for Marketing and Sale plan............................................................................................2
Operations........................................................................................................................................4
Milestones........................................................................................................................................4
Metrics for Success..........................................................................................................................5
Marketing Strategies........................................................................................................................5
Competitive Advantage...................................................................................................................6
Product Selling.................................................................................................................................6
Target Market..................................................................................................................................6
Competition.....................................................................................................................................7
SWOT Analysis...............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Executive Summary
Obesity is serious as well as common diseases over the world. In the recent, there are
huge number of cases can be found that are suffering from fatness no staple in city or rustic area,
as it is one of the extensive as well as mounting anxiety (Bray, 2017). Therefore, one of the pile
is planning to introduce I the market that make lose weight that help in cope up from the
challenge of obesity in an effective manner.
In the following part there will be detailed analysis of the market in which the pill will
successfully introduce and compete in the competitive market in an effective manner.
Marketing and Sales Plan
Marketing plan play a vital role in introducing new product in the competitive market in
an effective manner. Pill will be the main product that will be launch in the international market.
The main marketing objective of the company will be
 To spread awareness about the product at maximum, level
 To deliver huge number of pills at the international level
 To enhance the market share in the international market
 To make the world healthy
Marketing Channels
Through different channels the company will target their consumers that are explained in
below points:

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 Ecommerce: the product will be available in famous ecommerce sites such as Amazon,
EBay, and other sites that will help the company to cover maximum consumers in limited
period of time
 Fitness Gym: it is one of the effective sources of targeting consumers. Most of the
consumers visit Gym to make their body fit. Therefore, the company will supply their
product as a sample to the GYM that makes the product recognize among the consumers
in an effective manner
 Social Media: it is one of the effective platforms to target the consumers. The company
will advertise their product in social media such as Facebook. YouTube, Instagram.
 Traditional Marketing: the company will also adopt traditional method such as
advertisement in newspaper, TV, distributing flyers and banners (Nijssen, 2017).
Budget for Marketing and Sale plan
Item
Price(excludin
g GST)
GST
Price
(including
GST)
Total
Value
Social media Marketing 500 80.00 580 580
Search engine
optimization
1100 100.00 1200 1200

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E-mail marketing
800 100.00 900 900
Website 2000 100 2100 2100
Retail advertising 500 100 600 600
Flyers 400 60 460 460
Banners 500 100 600 600
TOTAL $5800 $640 $6440 $6440
Operations
Managing business play a vital role in the growth and success of any company. The
goods and services that will be required for introducing product in the market are:
 Use of high technology
 Requirement of Materials as well as equipment
 Supplies used
 Expense on testing and evaluation
The services of the business will provided with product:

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 The store will be open till 7 days a week as all hours. The diet chart will be given by the
dietitian and process will be explained by them. He will be available throughout the store
answering all questions, the members might helping out people with their workouts as
well as proper guidance will be provided to the consumers.
 Constantly feedback will be given to the members as we;; as support then as they strive to
achieve their goals (Chernev, 2015).
Milestones
Activity Time Period Growth Objectives
New Store Opening with new
opportunities
6-7 months Plan to open 20 stores in the
international market which
include US, UK, Asia and
where the number of obesity
is high
Give New face to the brand 6-7 months Cristiano Ronaldo can be the
new face for the brand that
will hit among the new users
Analyse the high percentage
of obesity
7-8 months To target market accordingly
Hiring more expertise 5-6 months Expert Hiring for guiding

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consumers
Enhanced channel of
Distribution
8-9 months To enhance the sale of such
innovative product
Metrics for Success
 Feedback form will be provided for the consumers in which they can share their results
they feel after using the product
 Proper monitoring of the revenue will be done that will be generated on the weekly basis
to evaluate the actual sale and performance of the company.
 Discount Coupons will be shown in the advertisement that will help in analyzing the
success of the marketing campaign (Nyflot et al., 2015).
Marketing Strategies
The marketing strategy of supplements is majorly depends on the differentiation of the
product with a powerful positioning. The marketing strategies of the new product are explained
in below points:
Product strategy
The healthy Pill will be vended with revealed certificate of the world safety food
approval. In order to recognize the brand, the product will be showed with the name of brand and

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the logo with the introductory marketing campaign. It is daily usage product that can be buying
frequently by the consumers (McDonald & Wilson, 2016).
Price Strategy
Healthy Pill will be launched at $300 wholesale price and $350 retail price per unit. The
company is estimated to make a inferior price of the personalize product when the product line
will be expanded by launching the Healthy Pill. Therefore, the company will use cost-pricing
strategy.
Place Strategy
Selective placing will be the strategy of the company in which the marketing will be done
through popular pharmacy as well as online retailers. In the starting phase, distributor partner
will be added until proper coverage of major target will be done.
Promotion
The business company always uses advertisement to promote their product so do Healthy
Pill. The company will create an attractive advertisement of the product as well as will express
the features of that pill. The company will use various platforms such as social media, direct
marketing, and sales promotion for their product to reach out maximum consumers (Ryan, 2016).
Competitive Advantage
The main competitive advantage of the product is that such product is very effective that
generated the instant action on the body as comparison to the other product of competitive
company. It has total assurance of quality as all sic major processes are certified as well as

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recognized. The Healthy Pill consists of forty eight nutrients which is actually required for the
body of any individuals. It is provided into the tablet form that can be easily carried by the
individuals in more effective manner. Therefore, such features mad the product more competitive
in the market as well as will made unique for other products that are already available in the
market.
Product Selling
The company will sell “Healthy Pill” in the market which is in the form of tablet. It is
introduced into the nutrition grade plastic ampules before delivery. It contain huge amount of
carotenoids such as beta carotene as well as yellow xanthophyll that consist of antioxidant
properties. It helps the company to lose the eight that change the body into proper body shape in
an more effective manner.
Target Market
The specific market segment being targeted during the launching phase includes student,
businessman, medical users, and professionals.
Geographic: the company will target country of high income such as US, UK, Malaysia.
Demographics: the product will be available for male, female and adult. Moreover new mother
will be the main target for the company due to they gain weight during the pregnancy that can be
effective tablet for them to come in the normal structure in limited period of time.

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Competition
The product will face huge competition in the market due to wider market coverage by
existing companies. The competition in the specialize health care product for the nutrients
supplements such as Dongtai City Spirulina Bio Engineering Co. Ltd, Ningbo Green Heath
Pharmaceutical Co., Taiwan Chlorella Manufacturing company, King Dnarmsa Spirulina
International Inc. re the major factors. The key competitors are:
 Ningbo Green Heath Pharmaceutical Co who is the leading manufacturing company of
food and drugs with CGMP as well as American NSF Certificates.
 Elken Sdn Bhd is one of the leading companies in Malaysia, Elken has become a sterling
example of a home that grown success.
 Taiwan Chlorella Manufacturing Company is one of the leading and oldest chlorella
producers in the global market. They deliver quality product at reasonable prices to their
consumers (Balaravi et al., 2017).
SWOT Analysis
Strengths
 The product contain huge number of nutrients that help in losing the weight more quickly
than other products
 It has successful experiment
 The company has strong Research & Development team that keep improve or innovate
the product in more effective manner.
Weaknesses

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 It is one of the new products and brand in the market therefore; there is lack of brand
reorganization in the market and does not have any image.
 People who are sensitive to iodine o allergic should avoid such Pill.
Opportunities
 Good improve is available at lower cost. The company can used advanced feature at
value added price to get reasonable profits
 There is increase in demand for health care product in the recent. Individuals show
concern towards their health
Threats
 There is great pressure of pricing
 There is great increase in competition in the international market (Phadermrod, Crowder
& Wills, 2019)
Conclusion
From the above analysis it can be concluded that effective marketing planning is one of
the key to the success of any business. One of the companies is planning to introduce innovative
Pill in the market that is used to lose weight in an effective manner. The company will target the
consumers at international level and will concentrate on their operation to mad the product
succeed in the market. They will use various channel to market their product that made their
product more successful. G=however, they need to adopt strong marketing strategies to compete
their competitors or which they need to offer low price product in the market that will help in
attracting maximum consumers.

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References
Balaravi, B., Chin, M. Q., Karppaya, H., Chai, W. J., Quah, L. W., & Ramadas, A. (2017).
Knowledge and Attitude Related to Nutritional Supplements and Risk of Doping among
National Elite Athletes in Malaysia. Malaysian Journal of Nutrition, 23(3).
Bray, G. A., Kim, K. K., Wilding, J. P. H., & World Obesity Federation. (2017). Obesity: a
chronic relapsing progressive disease process. A position statement of the World Obesity
Federation. Obesity Reviews, 18(7), 715-723.
Chernev, A. (2015). The marketing plan handbook. New York: Cerebellum Press.
McDonald, M., & Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from
them. London: John Wiley & Sons.
Nijssen, E. J. (2017). Entrepreneurial marketing: an effectual approach. London: Routledge.
Nyflot, M. J., Zeng, J., Kusano, A. S., Novak, A., Mullen, T. D., Gao, W. & Ford, E. C. (2015).
Metrics of success: Measuring impact of a departmental near-miss incident learning
system. Practical radiation oncology, 5(5), e409-e416.
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, 194-203.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.

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