Analyzing ABD's Internationalization Process: A Case Study Approach

This case study examines Advanced Biomedical Devices (ABD) and its internationalization process. The analysis highlights ABD's resources, skills, and capabilities, particularly focusing on the transportability of its biomedical products and the after-sales service capabilities. The study emphasizes the importance of understanding external factors in foreign markets, fostering innovation, and providing training to overcome language barriers. The document suggests that ABD utilizes the CORE (Company Readiness to Export) framework and recommends improvements in employee training and overall firm operations to enhance its international business endeavors. The case study concludes that ABD possesses the necessary elements for successful internationalization, capable of navigating the complexities of foreign markets and maintaining a competitive edge. The assignment also explores how the company's products and management strategies contribute to its internationalization process and its ability to meet the demands of the global market.

RUNNING HEAD: INTERNATIONAL BUSINESS AND MANAGEMENT 0
2020
International Business and management
Student’s Details-

INTERNATIONAL BUSINESS AND MANAGMENT 1
Summary
Internationalization is the process of making the product recognizable into the foreign
markets. ABD has resources, skills and capabilities for internationalization which can be used
effectively while doing international business. The company has various products which can
be effectively transported and which reduces the inventory stock and encourages
internationalization. The management of the company must take the significant steps for the
betterment of company’s operations and employees. Effective marketing department can also
be helpful in the promotion of the product. Apart from this, the company is suggested to
make the innovations into the product which can lead to the maintenance of competitive edge
for the company. The company requires the capability to deal with several complex situation
and bear the change. Thus, it can be said that the ABD can make internationalization process
and has the necessary skills that meet the criteria for the internationalization process and deal
with certain complexities into the foreign market.
Introduction
 Internationalization seeks to enhance the international activities of the company in
order to get the market share.
 There are certain barriers and complexities into the internationalization process
 This can be handled through the sufficient resources.
Resources, Skills and Capabilities for Internationalization
 Particularly, the company’s biomedical products can easily be transported (Cavusgil
& Knight, 2015).
 The company has been using effective packaging and getting a good opportunity for
reaching the offshore markets.
 The company has the skills as the after sales service in which the company can
effectively deal with complex situation.
Preparing for Internationalization
 ABD should gain the knowledge of external factors of the foreign country.
 Also, the company must be innovative and give the possible creative idea which will
make the company competitive (Maitland & Sammartino, 2015).

INTERNATIONAL BUSINESS AND MANAGMENT 2
 Lastly, the company should give necessary training for the gaining of skills and
reduce the language barriers.
Conclusion
 Conclusively, it is necessary for the company to have relevant knowledge and
expertise for entering into the foreign market.
 ABD has been using the CORE (Company Readiness to Export) for
internationalization.
 The suggestions for making the improvements in the employees and the overall firm
would be a positive step.

INTERNATIONAL BUSINESS AND MANAGMENT 3
References
Cavusgil, S. & Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business Studies,
46(1), pp. 3-16.
Maitland, E. & Sammartino, A., 2015. Managerial cognition and internationalization.
Journal of International Business Studies, 46(7), pp. 733-760.