CFPBUS006: Internet's Impact on Businesses, Society, and Security

This report, submitted by a student on Desklib, examines the multifaceted impact of the internet on businesses and society. It begins by outlining the positive aspects, such as enhanced marketing opportunities, business development prospects, and improved online communication, while also addressing the negative consequences, including increased competition and the influence of internet politics. The report then delves into the threats faced by organizations and society, particularly concerning cybersecurity, and proposes security and privacy measures. Furthermore, it compares two unified communication providers, evaluating their features, applications, and suitability for organizational use. The report concludes by summarizing the key findings and emphasizing the importance of understanding and managing the internet's impact to leverage its benefits while mitigating its risks.

CFPBUS006 -
Integrated Professional
Skills in the Digital
Age

Table of Contents
INTRODUCTION...........................................................................................................................3
Positive and negative use of Internet to businesses and society.................................................3
Threats faced by organisations and society when using the Internet and measures of security
and privacy that can be consider when Internet applications or services are used online..........5
Comparison of two different unified communications providers on the basis of their features,
applications and suitability for an organisation..........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Digital technology has transformed nearly every aspect of modern life. Within this,
internet offer a medium through which devices turn out to be compact, faster, lighter, and more
versatile. In this, large base of data and information can be stored in best effective way. It has
been seen that rise of internet is one of the most transformative development with huge
proportion (Angelova and Zhao, 2016). In addition with this, with the help of internet, business
organisations and society can effectively able to gain long term profitability along with
improvised efficiency of their products and services. In this report, formative discussions has
been made on, positive and negative utilization of internet to society and businesses. Further
possible threats along with measures to overcome them are defined in this report. Lastly,
communications providers along with their applications and features have been discussed in this
report.
MAIN BODY
Positive and negative use of Internet to businesses and society
Internet acts as one of the most important component in an organisation, as with the
effective use of internet, business organisation can effectively able to complete objectives within
specified period of time. Organisation with the use of internet can operate their functions of
management, production, purchasing, selling, marketing and more in effective way. In addition
to this, with the use of internet company can effectively able to manage their accounts and can
effectively able to fill tax within specified period of time.
Positive use of Internet to Business & Society
Internet is one of the most effective tool with the help of which business organisations
and society can effectively able to accomplish their operations. As internet allow them to take
advantage of newly advanced technology and innovation that further lead towards gaining more
competitive advancements. It has been evaluated that internet effectively connects business and
customers to the formative platform of education, communication, trade and entertainment. This
has been further evaluated that leaders, entrepreneurs and companies are making their investment

in business automation, digital marketing, online collaboration tools, remote hiring, e-commerce
and more. Thus, with the use of internet organisations can further able increase their speed of
creativity along with excellence within their daily basis operations. There are different types of
positive impact of internet on business that include:
Marketing opportunities: Business can take use of internet to utilize search engine,
website, social media and blogs as to make promotion of their products and services. Thus, with
the help of these digital marketing tools business organisations can effectively able to increase
their sales of products and brand value in positive way.
Business development opportunities: Internet effectively develop business
development in best effective way (Damewood, 2016). It has been identified that with the use of
internet, business organisation can effectively able to enable small scale business owners,
companies, entrepreneurs to expand their growth prospectives along with marketing
opportunities. In addition with this, internet allow business owners as well as developers as to
take their business on international level.
Online communication is helping to build social relationship around the world: The
Internet has connected societies and its culture in a daily life communication and now creating
relationships on the internet. Groups on social media are just an example of social interactions.
The Internet is also developing a different culture globally in societies. In addition with this,
internet effectively removes geographical barriers among individual that further initiate social
relationship in best effective manner.
Thus, this has been evaluated that there are numerous set of advantages that has been
provide by internet to business organisations as well society such as, competitive advantages,
cloud storage for business, store customers data and information and initiate business
automation. While if it is consider in terms of society, internet allow numerous set of advantages
such as, with the use of internet society can effectively lead towards consistent social
development.
Negative use of Internet to Business & Society
Impact of Internet politics on society: Use of Internet allow politics to infect society as
to divide unity of people. They undertake internet to produce casteism and communalism on
internet as to use that to get votes in election. Thus, it has been identified that society is somehow
trapped in dilemma of internet.

Increased unnecessary competition: Internet lead towards increasing extremely high
competition due to presence of online stores and shops. This impacts on small and local
businesses as they can not be able to handle large base competition. In addition with this, internet
also affect traditional business segment by making them left with no market at all. Internet offer
potential to customers as to significantly reduce cost and further provide access to consumers as
to effectively engage in low-price cost comparisons online.
Threats faced by organisations and society when using the Internet and measures of security and
privacy that can be consider when Internet applications or services are used online
There are different types of threats that hamper business growth and affect culture of
society. It is hard for any business organisation to remain uninterrupted from cyber attacks and
other security incidents. These threat may lead towards affecting organisation performances and
further affect them in a vulnerable manner. This has been identified that numerous organisation
are overloaded with urgent security threats. As per the report of, PwC Global Economic Crime
Survey 2016, cyber crime clinched at 2nd position and nearly affected 32% organisations. This
has been further identified that many organisations are reliable to antivirus which is mainly acts
as an single security layer. This may further lead towards failing to encrypt data that attract
invitation for attackers. Thus, it become essential for organisations to understand cybersecurity
policy and to thrive in cyber criminal world. As cyber criminal not only attack organisations but
also affect their tech and finance segment. Thus, by understanding need of cybersecurity policy,
organisations can effectively able to save themselves from external attacks. With the help of
cybersecurity policy, organisations can effectively able to evaluate risk which is related to
cybersecurity. This will further allow them to develop cybersecurity governance and protect
organisation's networks and information. In addition with this, by implementing cybersecurity
policies, organisations can effectively able to detect unauthorized activity. In addition with this,
organisations are required to undertake recovery plan and to prevent themselves from cyber
attack. This will further allow them to reduce damage that takes place. Thus, with the help of all
these measures, organisations can effectively able to overcome risk from internet and further lead
towards less damage. In addition with this, with the assistance of cybersecurity policies,
organisations can effectively able to initiate their growth in best effective manner while gaining
more advanced competitive advancements.

While if it is consider in terms of society, internet affect organisation in relation with social and
personal safety. It has been identified that there are numerous set of inappropriate material that
are available on social media. Some of these material are not suitable for teenagers and children.
In addition with this, it has been identified that there are different types of hacking information
present on internet that lead children towards websites hacking. In addition with this, it has been
evaluated that internet security and privacy are considered as an one of the biggest concerns. As
there is nothing about privacy on internet this make tough for government to protect their
privacy. In addition with this, in this modern developing world, major population are tend
towards mobile banking and cashless transactions. Thus, it become one of the most challenging
factor as the data is compromised by such companies and there is no guarantee that you’re safe
or not. Any apps can influence to install in the mobile and individual don’t have time to think
what is behind the scene. For this, it is essential for individuals to make themselves aware about
security measures. For instance, while installing an app there is an requirement which has been
asked by mostly 90% app which is related to grant permission and have access to contact, photos
and other related data. Thus, it is essential for individuals to allow permission only when they
have read all information. This will reduce any possible threat. As it is easy for hackers to easily
hack money wallets, mobile and internet banking. Thus, it has been identified that internet affect
society and organisations in a negative manner. It is not possible to restrain themselves from use
of internet. Thus, in order to effectively overcome challenges it is essential to undertake some
required measures and keep up-to-date with security policies as to further reduce possible threats
of internet in best effective manner.
Comparison of two different unified communications providers on the basis of their features,
applications and suitability for an organisation
Mentioned below a comparison has been done on telecom services and internet:
It has been identified that telecom services offer text messages in a direct manner and
voice and video calling, while in terms with internet services that are being offered is related to
different context. In addition with this, in terms with legal prospectives, telecom sector is
required to abide with policies and legislations. Along with this, telecoms service providers must
to comply with specific legislations while in internet services there is no such requirement.
Telecom services effectively help in improving communications with the help of wireless and
wired methods. It has been further identified that telecom services effectively offer network for

information that exchanges in an electronic mode. In addition with this, telecom services offer
certain set of advantages to organisations such as, it effectively enhance team collaboration along
with flexibility. In addition with this, it further lead towards improving team work and saving
time and cost. With the help of this, business organisations can effectively able to increase
organisation's productivity and profitability in best effective manner.
While, Internet effectively provide universal access, along with other digital advantages.
One of the most important features that has been allowed by internet include ease of use and
search capabilities. In addition with this, internet hold the capabilities within proper framework
of time with more efficiency ( Foster, 2015). Internet is suitable for organisation as it provide
them global access while improving client services in best effective manner. It further allow
organisation to operate their business in cost saving manner while allowing opportunities to
effectively manage business from anywhere in world.
CONCLUSION
As per the above mentioned report, it has been concluded that internet is a wide scope
that facilitate an organisation to expand its growth prospectives and gain more opportunities for
development. Thus, it become essential for companies to undertake advantage of internet along
with measuring risk relate factors. This will in turn allow them to overcome challenges in best
effective manner.

REFERENCES
Books and Journals
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TechTrends. 60(3). pp.268-271.
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