Individual Report: Internet's Impact on Business and Society

This report delves into the multifaceted impact of the internet on both business and society. It begins by contrasting the positive and negative uses of the internet in these domains, exploring how it fuels marketing, business automation, and remote work while also addressing concerns like addiction and the spread of misinformation. The report then identifies various threats faced by organizations and society, such as email-borne threats, ransomware, and the erosion of social relationships, while proposing security and privacy measures like strong passwords, firewalls, and VPNs. Finally, the report compares and contrasts two unified communications providers, Cisco and Oracle, evaluating their features, applications, and suitability for business environments. The report emphasizes the critical need for robust security protocols and responsible internet usage to mitigate risks and harness the full potential of the digital age.

Individual report

Table of Contents
INTRODUCTION................................................................................................................................3
1 Compare and contrast the positive and negative use of internet to business and society.............3
2 Discuss the threat faced by organizations and society when using the internet. Identify the
measures of security and privacy that should be taken when internet applications or services are
used online.......................................................................................................................................5
3 Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for business.................................................7
CONCLUSION ...................................................................................................................................8
REFERENCES...................................................................................................................................10

INTRODUCTION
Internet is the network of sharing information as well as data through online source from computers.
Now a days Internet has been used in all sectors of business as well as in individuals life. Internet
can used for leisure purpose as well as for useful purpose by an individual. In this report it has been
discussed about the various positive and negative impact of internet on society as well as on the
business. Moreover, this report also discuss about the various threat faced by organisation and
society while using internet. Lastly, for the sustainable development of any company the best
telecommunication services used by an organisation among the two telecommunication service
providers has been discussed (Genuis, 2016).
1 The positive and negative use of internet to business and society.
internet in business
internet is the worldwide network of sharing data & information through computer. Through
internet these data & information can be send to long distancee in a very less time (Nyirenda-Jere
and Biru, 2015). Internet helps in boosting the efficiency of organization in many ways. Some
companies are completely dependent on internet services.
Positive & negative use of internet to business
there are various positive & negative impacts of internet to business
marketing opportunities : many organisations uses internet services for selling & marketing
operations. Organisations uses blogs, websites & search engines to market their services & products
through internet. Internet helps in growth of the business by giving various opportunities to attract
customers through digital content, engaging campaigns & providing online marketing tools and
methods.
online business opportunities : internet has a great impact on traditional markets as people moving
from offline buying to online buying through internet (Meeker and Wu, 2018). Thus, it has created
various opportunities for business.
business automation : business automation provides the opportunities to run the business
automatically through software, websites, apps etc. The main aim of business automation is to
replace the human interaction by the tasks performed by robots.
business development opportunities : internet provides business opportunities not only to the
large companies but also to small scale shopkeepers as by by facilitating them with various
information & strategies, data & researches. It also gives marketing opportunities to expand the
business at new locations or countries
competitive advantages : market competition is high due to the impact of internet. Organisations
which are using internet are getting more benefit than their competitors. As digital tools are more

powerful and faster source for gaining informations, managing processes, distributing and for
production works.
remote staff : remote staffing facilitates business in hiring various freelancer workforce of projects.
Thus, this results in reducing the in-house cost of the employees.
internet in society
in today's world internet is building more powerful societies . Globally people connected through
internet are more than in a society. Thus, internet has political, economical, social & personal
impact on the society. Internet has both positive and negative impact on the society i.e. it can either
be used for unity and awareness which could as the biggest positive impact moreover if can be
misused by some groups or companies to give the biggest negative impact on society
positive & negative use of internet to society
the various positive & negative use of internet to society are
communication with family, friends & relatives : gone are the days when people are only
dependent on the traditions methods of communication. Internet facilitates people to communicate
or sharing of information very easily at a very fast speed (Hall, 2019Singh, 2018). People used
whatsapp, Facebook and various other social media site to communicate & gain information of their
friends and relatives.
use of computer & internet for social development : one of the positive advantage of internet is it
provides freedom of options for sharing various thoughts & feelings within the society. Thus,
internet helps in learning about the good practices of one society to implement on the other.
society living a digital life : through internet almost every individual is living a digital life. People
are using internet for communicating, shopping, banking and for various other day to day activities.
Internet has impacted on organisation & society in positive as well as in negative ways
Positive impacts Negative impacts
 provides effective communication using
instant messaging & emailing
 improves business transactions &
interactions by saving time
 complication of life is decreased by
online banking & shopping (Gil De
Zúñiga and et.al, 2019).
 exchange of information & material
became easier
 easy availability of inappropriate or
illegal materials online which are not age
suitable
 addiction to social media applications
has disrupted the lives of many
individuals
 communities which spread hate and
terrorism, misused the power of internet
 stealing of information and hacking of

 access to latest news from any part of the
world facilitates the individual in many
ways.
information and confidential data has
facilitated the hacker for information
theft.
2 Threat faced by organizations and society when using the internet & measures of security
and privacy taken when internet applications or services are used online.
The various threats faced by organisations when using internet
the IT department is responsible for the information security in every organisation. A incident
response plan is generated by the IT department in order to reduce & recover from the impacts of
internet threats in the organisation. The following internet threats faced by organisations are:
emails that carry threats : email is the basic method for the transfer of various information within
an organisation along with emails are used for communication with client, customers and service
providers. Corporate emails are very common channels of sharing of malicious codes. Thus for
protecting threats due to emails, the email sever needs to be protected, that filters the threat before it
arrive to receivers inbox.
external devices that can make files disappear : external devices such as pen drives & hard drives
are used to spread malicious codes. These codes tends to hack the devices connected over the
internet. In some cases these external devices are used for information theft.
Exploits : end-user is not the only one that get affected by exploits. Devices directly connected to
internet tends to face these kinds of flaws (Vinkers, Tijdink and Otte, 2015). In this threat, malicious
code are transferred to other systems for exploitation of social vulnerabilities through website.
Ransomware : this threat is faced by each organisation all over the globe. It is one of the most
frustrating threat for companies. The major risk of this threat is the hijacking of the information
even though the corporation is configured from antivirus solutions.
This threat also damages the recovery tool which is of vital importance. Thus, to get recovery of
data the organisation must keep the timely backup of the information in order to minimize the
negative impact of the ransomware.
unprotected mobile devices : organisation faces the threat of information leaks. In this threat if the
organisation computers are connected through any mobile device through internet, then the
computers are not only needed the projection from transfer of malicious codes but also has the fear
of information leaks.
the various threats faced by society when using internet
now a days, internet is very essential in an individuals life. People share information, connect to
their friends & families, do shopping, banking and various other activities through internet, which

facilitate human life in many ways. But at the same time prolong usage or unnecessary usage of
internet harmed the lives of various people in today's society. The following are the various threats
to the society when using internet.
information overload : information overload is having of too much information which has
association with feeling of overwhelmed, loss of control etc.. information overload reduces
intellectual performances of an individual . Researches showed around 20%-30% public is affected
by information overload.
damage of social relationships : to avoid loneliness people use social media these days. Thus
usage of internet affected the intimate relationships among the people of the society. This generation
people, most of the time surf on the social media sites for passing the time instead of physically
meeting the other people. Online predation, cyber-stalking & cyber-bullying has affected a large
number of internet users.
impaired public/private boundaries : harm to social relationships, safety & security, lack of
privacy, loss of quality of life are the various negative impacts of internet in the society. Thus,
internet and smartphone brought a distinction between the members of the family, moreover these
technologies has harmed the individuals public & private life.
damaging communities : offline communities has been replaced by online communities. Earlier
human activities such as professional interactions, leisure activities, socializing, commerce, &
shopping, all requires partial migration of human , but due to internet and smartphones these partial
migrations are replaced by the digital medium. Although, internet facilitate these interaction but still
lacks in trust & commitments.
harmful effects on cognitive development : prolong use of internet has affected the children in
many terms such as they are suffered from overall development of the memory skills, their learning
abilities, reading , language acquisitions , critical reasoning etc. all such abilities are damaged due
to regular internet usage. Thus, it is observed that due to over usage of internet children cognitive
abilities are been damaged.
various measures taken to increase the security & privacy while using internet
security and privacy are the most important aspects to be consider while using internet. Thus, below
are the techniques to privacy & security.
stronger passwords : for maintaining on line security people uses password protection. Password
protection comprises of both usernames and passwords. For maintaining the high end security, it is
always suggested that the individual must use strong passwords to increase the security. The
password must be comprises of alphabets and special characters which could not be predicted easily
by an individual as well as by any system.
secure connection, firewalls & anti viruses : by using firewall, computer systems can be protected

from unwanted network traffics. Thus, to secure the system from treats and to increase the security
as well as privacy while using internet can be carried out establishing secure wireless network as
well as using firewall protections. Use of anti-spywares or anti virus helps in cleaning of computer
from viruses.
using VPN : by using virtual private networks for sharing of information within the organisation
through internet, improves the privacy and security using internet. As VPN encrypts the internet
traffic and directly send the information to the other end.
securing devices with 2 factor authentication : two factor authentication means securing the
account with normal password as well as OTP (Wolniewicz and et.al., 2018). This type of security
is advance level of security which proves to be more secure.
unlinking accounts : many websites generally requires linking through various different websites
or applications. Due to these linked websites the possibility of threat increases,. Thus, unlinking of
accounts enhances privacy and security while using internet.
3 Two different unified communications providers, their features, applications and discussion
on their suitability for business
a communication service provider which provides traditional telephone as well as similar service is
called a telecommunication service provider. Two different unified communication providers are
Oracle and Cisco.
CISCO Oracle
The various features of Cisco as unified
communication provider are :
 instant messaging
 business email
 screen sharing i.e. team collaboration
features
 audio & video conferencing
The various features of Oracle as
communication provider are:
 instant messaging
 centralized management
 call recording
 business email
 screen sharing i.e. team collaboration
features
 voice / VoIP technology
 audio , video & web conferencing
 presence technology
The various applications of Cisco are:
 communicate effectively
 stay connected
The various applications of Oracle are:
 Fusion applications
 enterprise performance management

 access the team from any device  E-business
 People-soft
from the above mentioned features and applications, it could be recommended that the company
must use Oracle as the unified communication provider as it provides more advance features than
that of Cisco. Moreover, the applications provided by the oracle unified communication provider
are more advanced than that of Cisco, which facilitates the organisation with more secure network
of communication.
Instant messaging is provided by both the organisation which facilitate with instant sharing of
information. Centralized management will facilitate with managing of all the workforce with an
centralized administrative system (Bertschek and Niebel, 2016). Call recording will facilitate the
company by enabling it to keep the records of the commitment with recording of calls within the
organisation. Screen sharing & audio / video / web conferencing are also the advance features
provided by unified telecommunication service provider Oracle. Moreover, fusion application,
enterprise performance management, ebusiness are some advance application provided by Oracle.
CONCLUSION
In this report it has been concluded that internet is the network which helps in sharing of
information and data from one point to another through online source. Sharing of information &
data through internet has both positive and negative impacts. Both society and organisations are
affected by the impacts of internet in both positive as well as in negative terms. Moreover , usage of
internet has brought various threats to society as well as to the organisation. Thus, this report has
concluded that effective use of internet in the appropriate manner will definitely gives the positive
impact on an individuals live, but misuse of this technology could bring serious negative outcomes
both to society as well as to the organisation. Lastly, this report also found out the better
telecommunication provider for an organisation from two available service providers. Thus, Oracle
will greatly affect the organisation in increasing its productivity as well as company's effectiveness.

REFERENCES
Books and journals
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898.
Genuis, S.K., 2016, August. Communicating Information About Environmental Health Risk:
Perspectives from Environmental Civil Society Organizations. In Proceedings of the
Annual Conference of CAIS/Actes du congrès annuel de l'ACSI.
Gil De Zúñiga and et.al, 2019. A longitudinal study of the effects of internet use on subjective well-
being. Media Psychology, pp.1-35.
Hall, R.H., 2019, July. Internet Use and Happiness: An Updated Review of Literature.
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Cham.
Meeker, M. and Wu, L., 2018. Internet trends 2018.
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Singh, A., 2018. Ever-increasing trend of internet usage and its impact on school aged children and
adolescents. International Journal of Education and Management Studies, 8(1), pp.119-
122.
Vinkers, Tijdink and Otte, 2015. Use of positive and negative words in scientific PubMed abstracts
between 1974 and 2014: retrospective analysis. Bmj, 351, p.h6467.
Wolniewicz and et.al., 2018. Problematic smartphone use and relations with negative affect, fear of
missing out, and fear of negative and positive evaluation. Psychiatry research, 262,
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