Internet's Impact on Society and Businesses: A Report

This report delves into the multifaceted impacts of the internet on both society and businesses. It explores the positive aspects, such as enhanced communication and business opportunities, while also addressing the negative consequences, including security threats like spam, viruses, and Trojans. The report examines the measures needed to enhance security and privacy. Furthermore, it compares unified communication providers, specifically BT and Vodafone, analyzing their features, applications, and suitability for various organizational needs. The analysis covers the competitive landscape of telecommunications, highlighting the strategies employed by these companies to attract customers and achieve profitability.

Individual report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Compare the positive and negative use of internet to society and businesses. ......................1
2. Discuss the threats facing by the organisation and society while using the internet and
define all the measures security and privacy...............................................................................3
3. Compare the features, applications and suitability of different unified communications
providers......................................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Internet is a world wide system of computer networks which provide facility to the user to
operate all the functions from any where at any time. In the today's world, internet is a
cooperative, unrestricted and self sustaining facility which provide accessibility to a range of
people. Internet helps in making life more convenient as it contains various webpages of various
private, public, academic, business and government networks. Several business organisations and
society lean to operate all the activities with the help of internet as it helps them form the initial
level which is research and end to the purchasing online. The most common form of this are web
browsing, emails and peer-to-peer services. This study will cover about the positive and negative
use of internet to the society and business as well. Also, the various threats which is facing while
using the internet and the measures of security of internet will also discuss in this file.
MAIN BODY
1. Compare the positive and negative use of internet to society and businesses.
In the present world, internet is very popular as it is accessible by any person who tries to
connect with outside the world. Internet is using in every field such as education, entertainment,
work, research, communication and others. It is not useful in connecting computers but also it
plays an effective role in connecting different people, businesses, stories and lives. This is an
efficacious source of information, business network and social level which depends on the needs
of each and every individual(Pazos, Chung and Micari, 2013). Hence, the use of internet in the
both society and businesses is remarkable but on the other hand it has some negative use also
which lead the negative impact on the overall succession of the business as well as society. The
use of the internet in both positive and negative manner to the business and society is describe
below:
To the business:
The internet have a huge role in the succession of the business which can be seen by
excogitation of internet banking, digital marketing and e-commerce business. By effectively
using the internet business can maintain the proper flow of communication and also it helps the
organisation to connect them with clients or customers. Without internet a firm can not achieve
their targets and goals as the main function of the organisation is managing the data management
resources is only possible by effectively using the internet(Caldeira and et. al., 2012). But other,
1

it might also create difficulties for the organisation in some cases which can be understand by the
following points:
Positive use Negative use
 Internet provide effective
communication by rendering the service
of emailing and instant messaging to
any part of the world.
 By properly use the internet manager
will be able to attract a range of
applications towards the vacant position
by advertising it online with the use of
online applications(Law, Buhalis and
Cobanoglu, 2014).
 In the business organisation it might
happen that some miscreants will hack
the employees account for the spurious
activities which create risk in
maintaining their private information
safe.
 Thor ugh the websites companies give
freedom to their customers to write
their reviews and feedbacks related to
their products. In the case if the
customer will give negative reviews
then it will destroy the brand value and
reputation of the company.
To the society:
Internet is helpful in constructing the more powerful societies in the world which can be
seen by its contribution in creating the awareness and unity. The whole society is affected by
various factors like social media websites, online business, shopping sites, digital marketing,
educational resources and others. On the other aspect internet is misusing by various companies
and group of people who lead the negative impact on the society. Here, define about the positive
and negative of internet in society:
Positive use Negative use
 Internet become easy for the people to
stay in touch with their family, friends
and relatives by using the various social
applications.
 It provide the great chance to the people
 Due to the availability of the illegal and
inappropriate data on the internet
without any restrictions direct lead the
negative impact on the children and
adults.
2

to share their ideas and thoughts within
the society so that those ideas can be
utilised in the social as well as their
personal development.
 The freedom in using the internet
allowing the criminal to do atrocious
crime with the use of internet.
2. Discuss the threats facing by the organisation and society while using the internet and define
all the measures security and privacy.
The threats which are facing by the business organisation and society while using the
internet is also known as web-based threats which refers to the threat which uses the WWB
(world wide web) to alleviate cybercrime. Also, these are depicts as malware programs which
create the hurdles in using the internet and create risk for the sensitive data of an individual or an
organisation. Although internet is the best place for communicating and collecting the
information but in this aspect the various malicious threats an organisation and society have to
face which are as follow:
 Spam: This is the most common issue which is facing by the organisations while
receiving the emails as because of it most of the emails account comes with the spam
folder in which more than the 50% of emails siphon in these folders due to which it will
take more time of the business manager in sorting the important emails.
 Virus: It is another communal problem as virus is automatically attached with the file or
folder for download as they are designed by considering the fact of spreading it an
alarming rate. It comes by sharing DVD's CD's and in the computers by opening
abscessed email attachments. This threats create big issue for the company as it will the
time of working process which results in corrupted database, lost order details and
customer data or information(Law, Buhalis and Cobanoglu, 2014).
 Trojan: This the most worst threat which is facing by the society or business as trojan
make the computer completely unprotected which create problem for business as well as
society as it enables the hackers to steal the necessary or important information related to
the business or society easily without being noticed.
As per the above discussion it can be stated that all the above issues create various
problem or issue for the business manager as well as society members. This can be seen by the
negative impact of these threats on them which need to be resolved by adopting the effective
3

security and privacy methods so that they can operate their business successfully and can create
positive environment within the society. Here are define some of the measure which can be adopt
by the business and society which should be considered by them while using the internet
applications or services(Julsrud, Hjorthol and Denstadli, 2012).
Anti-virus software installation: This is an effective system which should be installed in
every individual devices as these are working as security artillery which will help in fighting the
fraudulent activities of the attackers. The main purpose of business organisation behind installing
this is to save the sensitive information of their employees from the computer so that the hackers
will not able to steal the crucial information of organisational functions.
Regular data backups: The business organisation must give their focus on adopting the
decentralisation system as it will enables them in maintaining proper data recovery as it contains
proper holding system. Although this contains the privacy risk factor but in this system the loosed
data from one node can be recovered from another node. For this aspect, the organisation needs
to take back up of their data on the weekly basis so that they can save their all information
appropriately.
Encrypted password: In order to save the necessary information of customers and to
reduce the negative impact of the internet from the society various business managers and
website holders needs to set a strong password for accessing their important networks so that it
can be saved from all those who are not eligible for access to the information and also can reduce
the unheralded data breach conditions.
3. Compare the features, applications and suitability of different unified communications
providers.
Unified communication providers are those who are rendering not a single technology in
the marketplace but the main focus on introducing an interconnected system of communication
which helps the business organisation in establishing proper communication mediums within
their organisation so that the proper flow of activities can be regulated in order to achieve the
higher success. In the UK, various communications providers are available which are operating
their business under this category. Here are taken the two organisations which are BT and
Vodafone(Bloom and et. al., 2014). BT is the most famous telecommunications provider which is
operating this business for managing internet, mobile and landlines services for the enterprise.
4

Vodafone is also operating their activities in providing telecommunication services to the
business organisations. The difference between these both companies are described beneath:
Basis BT Vodafone
Features This company is a British
multinational
telecommunications services
provider which is well-known
as largest provider for
effective communication
service. As it provide fixed
line, mobile services and
broadband services across the
UK. It also render the IT
services and subscription
television services to the
customers. At present, the
company is adopting the
competitive pricing strategy
in their business which enables
them to offer various services
as per the competition in the
marketplace which enables
them to attain the higher
profitability in the business.
It is a most recognised
organisation as it is also a
British multinational
telecommunications
conglomerate which is
operating their business
operations in providing the IT
services, mobile services, IP
transit, international voice,
fixed-line services includes
TV, voice and broadband
across the world. Manager of
Vodafone also deciding price
of their services as per the
competition in the market so
that they can compete their
competitors effectively in the
current marketplace(Coskun,
Ozdenizci, and Ok, 2013).
Applications The company is able to apply
all their business strategy
related to compete their
competitors and gain the
higher profitability in the
organisation effectively which
The application of the business
strategies of Vodafone in
various sectors is very effective
such as they are giving the
postpaid and prepaid
connection, fancy mobile
5

enables them to get the higher
success and growth in the
organisation. Other, they are
launching a range of new
products like they are
introducing new covered BT
Halo products for connecting
the people with the best
networks.
number, iPhone forever plan,
MNP and many others options
to their customers to take the
advantages of their services.
Suitability: As per discussing both above companies it can be understood that the BT
services is more perfect for the organisation as they are providing various effective facilities to
their customers as compare to the Vodafone. Also, BT communication provider is providing
effective pricing to their customers as they are also providing the facility of bundling pricing
strategy to their customers in which they can utilise the facility of lower price strategy which will
provide the benefit to them to save their funds or investment from all the operations. Thus, the
BT services related to communication is more better than the other communication service
providers(Kahar and et. al., 2012).
6

CONCLUSION
From the above report, it can be concluded that internet plays an significant role in the
development of business as well as society. By effectively using the internet facilities an
organisation can gather all the necessary information appropriately and also can establish proper
communication channels within the organisation in order to create a healthy environment. In this
aspect, they have to face various threats which needs to be resolved on time so that the succession
and growth of the business can be maintained.
7

REFERENCES
Books & Journal
Bloom, N. and et. al., 2014. The distinct effects of information technology and communication
technology on firm organization. Management Science. 60(12). pp.2859-2885.
Caldeira, M. and et. al., 2012. Information and communication technology adoption for business
benefits: A case analysis of an integrated paperless system. International Journal of
Information Management. 32(2). pp.196-202.
Coskun, V., Ozdenizci, B. and Ok, K., 2013. A survey on near field communication (NFC)
technology. Wireless personal communications. 71(3). pp.2259-2294.
Escobar-Rodriguez, T. and Monge-Lozano, P., 2012. The acceptance of Moodle technology by
business administration students. Computers & Education. 58(4). pp.1085-1093.
Gimenez, J., 2014. Multi-communication and the business English class: Research meets
pedagogy. English for Specific Purposes. 35. pp.1-16.
Gungor, V. C. and et. al., 2012. A survey on smart grid potential applications and
communication requirements. IEEE Transactions on industrial informatics. 9(1). pp.28-
42.
Julsrud, T. E., Hjorthol, R. and Denstadli, J. M., 2012. Business meetings: do new
videoconferencing technologies change communication patterns?. Journal of Transport
Geography. 24. pp.396-403.
Kahar, R. and et. al., 2012. Trusting the social media in small business. Procedia-Social and
Behavioral Sciences. 66. pp.564-570.
Law, R., Buhalis, D. and Cobanoglu, C., 2014. Progress on information and communication
technologies in hospitality and tourism. International Journal of Contemporary
Hospitality Management. 26(5). pp.727-750.
Pazos, P., Chung, J. M. and Micari, M., 2013. Instant messaging as a task-support tool in
information technology organizations. The Journal of Business Communication (1973).
50(1). pp.68-86.
8