Impact of the Internet: Business, Society, and Communication Providers

This report examines the multifaceted impact of the internet on both businesses and society. It begins by comparing and contrasting the positive and negative uses of the internet, highlighting its benefits in areas like research, advertising, and communication, while also addressing negative consequences such as reputational damage, security risks, and the development of criminal activities. The report then delves into various threats faced by organizations and society, including privacy concerns, the importance of proper database configuration, and security-related challenges like hacking and data breaches. Finally, it analyzes and compares different communication providers, focusing on their features, applications, and suitability for different user needs. The report aims to provide a comprehensive overview of the digital landscape and its implications for both businesses and individuals.

INTEGRATED
PROFESSIONAL
SKILLS IN DIGITAL
AGE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Compare the positive and negative use of internet to businesses and society.............................3
Various threats faced by both organization and society...............................................................6
Comparison among two communication providers and describe their features, applications and
suitability......................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Over the years, internet has changed both working and perceptions of businesses and
society. Basically, digital world is said to be something which is promptly increasing and raised
both positive and negative aspects for the people living in the society and for businesses that are
performing their operations at both national or international level. While using Internet, it is
required for users to consider the range of skills and needs to have proper knowledge as well, so
that internet can effectively be utilized in an appropriate manner (Baym, 2015). Along with this,
it has been analysed that technology is carrying a rapidly changing nature, therefore it has
become vital for internet users to develop skills whether they are using it for education purpose,
business or for any other reasons. Report will be covering both comparison and contrast over
positive and negative use of internet on society and businesses. Away with this, report is also
going to be enclosed with threats that impacts upon both society and businesses of using internet.
Lastly, assignment is also going to consider different communication providers and put focus on
their sustainable features and applications that has been offered by them to customers.
MAIN BODY
Compare the positive and negative use of internet to businesses and society
Use of internet basically, depends on the users needs and activities, which he or she is
willing to perform, as it helps in making life easy and simple. It becomes an important part in
daily life because it brings people close to each other. Along with this, internet is being utilised
for different purposes like marketing, promotion, banking transactions and online businesses and
these can easily be considered as elements that are beneficial for both organizations and society.
Internet is the simplest and easiest way of developing connection with customers and also help in
analysing their view point (Ellaway and et. al., 2015). Due to online research, organizations can
easily collect information about the buying behaviour of customers and current trends in market.
Internet is useful for both organizations and society and put positive and negative impact.
For Business
Positive use

Helps in conducting research: Internet is worthy in terms of determining the market
factors as it helps in gathering relevant information through market research and also help in
determining the various strategies of their competitors. Through research, organizations can
easily identify the buying behaviour, taste, need and current trend of market. In order to conduct
research, organizations make their own site which allows their customers to give their feedback
of products as they are satisfied or not. In addition to this, it helps in making plans and policies
for their business in order to build their customer base. Research need to conduct continuously
because companies get updated through this and can improve their offerings. If it is talked about
usage of internet, then this is said to be one of the crucial approach, which helps the research and
development department of a business organisation. On the other hand, in context of society
again the internet can effectively be utilised to pull out data on a particular topic, that an
individual in looking forward to conduct research (Flewitt, Messer and Kucirkova, 2015).
Advertisement: Internet helps in promoting and advertising or products and services as
most of the people use social media which becomes an advantage for them in order to advertise
their offerings. Advertising helps the businesses to reach to their customers and know about their
buying behaviour. Moreover, it is affordable because it does not cost much in promoting their
products as even small businesses can easily afford it. Additionally, online promotion can be
done with the help of internet which also helps in reducing the extra cost of promotional
activities and can develop healthy competition in the business environment. Furthermore, it is
also helpful in easy exchange of goods and services with additional cost of store and staff.
Negative impact
Destroy the image of company: There are many elements which can destroy the
reputation of company and primary one is the reviews and feedback of their customers. If
customers are not satisfied with the offered products and services then they can give negative
reviews which can damage the image or ranking in online market. Along with this, if important
data of firm gets leak, then it is may be possible that rivals may gain competitive advantages
through looking at all the strategies followed by the company. Because of one dissatisfied
customer’s reviews and rating, it impacts the buying behaviour of millions of customers which
becomes barrier for company (Hracs, 2015).

Security: It is the primary factor which needs to be considered by organizations before
dealing or browsing on internet as because of security business can face huge risk. Due to this,
their personal and secret information gets leak or accessible to other person who can misuse it.
This information get leak because of hackers, weak security and privacy and viruses also can
cause it. Moreover, the strategies and plans which are considered as their secret information
might become useful for their competitors. Due to weak security system used in the computer
systems, different elements like personal contacts, financial information and media that could be
access by hackers may lead firm to go through different range of issues (Huda and Teh, 2018).
For Society
Positive impact
Communication: Internet is useful because it completes the whole process of
communication and also helpful in maintaining communication with relatives. This factor is
relevant for those people who live far from their home and does not maintain contact with their
family. As moving away from home is not easy and internet is helpful because it fills that gap
between people. There are ample number of beneficial features like internet calls, video calls and
so on that are offered by telecommunication companies where chat, e-mails and more can be
done through Skype. This has helped people in connecting who live far from their homes and can
talk to their friends and family in all over the world.
Helpful for students: Internet is helpful for those students who need wide and deep
information for their topic as wide range of information is available on internet. It is mostly
useful for researchers who do deep study in their subject such as higher studies, Ph.D. etc. In
modern era, there are lots of online sites who provide full course and related information on
single site as they are paid but helpful for students. Through internet they can save their time
from libraries as it take lot of time to get information about topic and internet is an electronic
way which helps in providing direct information which becomes easy for students.
Negative impact
Develop criminal activities: With the rapid use of internet develops criminal activities
among people because some of them might misuse it. Users become victim of it because their

personal information gets leak or hacked and might get misuse by other person. Information
leaking is the biggest problem of using internet as it tend fraud and stealing of security and
privacy by which criminal activities can happen such as fraud transactions, personal information
gets leak which include contacts, media etc. Moreover, people get fooled through criminal owed
websites or by clicking or random links and lose their personal information..
Developing addiction: Since the internet uses is increasing in the society divide a it has
raised ample number of negative chances for or kids and people to get addicted to it due to
various reasons like social applications, websites, games, and so on. If it is talked about kids then
and, Internet is said to be one of the hazardous element that could let them to play different range
of games ought to stay connected with many wrong activities. This has affected their mindsets in
a a different way where they started feeling isolated and do not perform any sort of physical
activities rather than this they just sit in front of a computer or television or with mobile. This has
raised chances for them to become sick, deal with obesity and many other mental issues or eye
sight issues (Huda, 2019).
Various threats faced by both organization and society
Over the years, both society and business organizations has been dealing with ample
number of issues whether they are related to productivity or profitability. But, there is one
element which carries various threats for the society or for the organizations that are dealing at
national or international level (Huda and et. al., 2017). These threats can be related to anything
like security, privacy, viruses, cyber attack, bankruptcy, harassment on the mails and so on and
some of these are mentioned underneath:
Privacy related concerns: Basically, it is particularly the section, whici focuses on the
privacy issues which is faced by both companies and society because due to advancement in
technology there are many ways by which privacy can break down. It has been found that most
of the business organisations that are performing at international or national level and society
both uses computers and with the help of these, they can easily describe their needs for data
security by considering three key elements such as confidentiality which is used to read
information, integrity assures that information is modified by specific manner and availability
which helps in assuring the continuous access of information. Including this, without security,
privacy is useful as both terms are interrelated with each other because in order to secure data in

both the context for business and society, privacy is necessary. In the context of organization, in
order to secure their personal data and information they need strong privacy of their system by
which they can easily protect personal data same as in the terms of society, they also need to take
strong measures in order to adopt privacy factors. Therefore, both companies and society take
corrective measures for it in order to secure their personal information and for this they need to
adopt proper security and privacy measures (Huda, 2019).
Neglecting Proper Configuration : Every single organization has its own need of saving
huge or small data based on the purpose and utilization. But, it is also important for them to
configure their database in an appropriate manner because neglecting that may lead them to go
through issues like cyber crime and so on. It has been analyzed that many forms including the
society has been continuously neglecting the overall importance of their security settings and to
configure them as per the needs. Menu examples that are available in the market where a
company has become a victim of data breach which resulted to go through issues like less
confidence of their own clients on their operations and so on.
Security related concerns: This is said to bi a threat, which defines the risk which can
harm the computer system and can leak the personal information. This could be physical or non-
physical such someone can steal the data which contains vital information and non-physical such
as virus attack. Security is a threat for both businesses and society as it can leak their personal
information which get misuse or might be useful for the competitors of business organizations
(Jacobs, Amuta and Jeon, 2017). Basically, there are ample number of hackers or ethical hackers
are sitting overseas, that are willing to find a way to perform Cyber crimes. To gain personal data
of individual, hackers hack their whole computer system and gain authority to access their
computer system. In the context of business, their personal information which contains plans,
policies, financial information and many more which get leak can become major threat for
business and might destroy the entire reputation of business. In terms of society, their bank
information, contacts, mails etc. get hacked and can through this other person can easily access
their banking information and transactions. On the other hand, if it is talked about society then
and there this thread can be understood with the example of security where government of
United kingdom is going to reveal a nee system, that will help them in enhancing the living
standardization of citizenship holders. But, here hackers of another country somewhere get to

know about the same situation and hacked the computer systems where the information was kept
secret. This information can directly impact negatively upon society of United kingdom because
they may be develop insecure perceptions towards privacy of their own. In order to overcome
these issues, both businesses and society need to secure their data and information from getting
hacked by setting strong password of it. As this measure can avoid and helpful in corruption of
system data, loss of sensitive information, illegal monitoring and controlling of computer system
and many more.
Viruses: These can be considered as another major threat for business and society as the
directly in saved files on computers, mobile phones and other gizmos like iPad and so on. These
can come because of carelessness, using wrong websites or by clicking on irrelevant links. There
are many types of viruses such as Trojan horse, malware and many more which can harm the
data. In order to cure from this, both organizations and society need to install antivirus which can
detect viruses at the same moment. These viruses can cause duplication of files, can corrupt
whole computer system and might transfer the details into other person’s computer which can
harm the reputation as these might get misused. It has also been analyzed that even with updated
antivirus, a computer may become able to remove viruses, where the computer system user
would go through different issues like duplication of various files, slow processor, system hack
and so on. Basically, these are viruses are being built by companies that develops antivirus.
Therefore, can easily be said that companies are also misleading society and businesses as well
that are performing operations on computers through developing viruses, where they have to pay
a huge amount for the antiviruses and this cannot be considered as an ethical act done by firms
that are developing antivirus software.
Comparison among two communication providers and describe their features, applications and
suitability
Vodafone
Vodafone, an international and famous telecommunication service provider, close found
in United kingdom and holding the position of the second largest business telecommunication
form that delivers network securities, network availability and many more other services to their
clients in all over the world. Vodafone Group PLC is being considered as the parent organisation

of this company. Including this, Vodafone management basically focuses on franchise stores and
the headquarter itself. (Huda and Teh, 2018).
British Telecom
Another multinational telecommunication business organisation named as BT Group
whose, headquarter is in United Kingdom. Basically, this firm js doing business in more than 180
countries nations. This is the organisation, which offers customers with different services like 5G
supportable internet, broadband, optical fibre, and many more other range of services as well.
Features and applications
Vodafone British Telecom
In present time, there are ample number of
features along with applications provided by
Vodafone to their clients. With the help of
different range of products and services and
considering the advanced technology,
business organisation i.e. Vodafone has
gained competitive advantages. Just because
many firms has focused to offering various
unique features in their products, it has
became vital for Vodafone to add value to
products in order to better serve to their
customers (McKnight and et. al., 2016). This
company offers clients with Postpaid
Connections, Vodafone Prepaid, 4G/5G &
Mobile Internet, MyVodafone App, Music,
Videos & More along with Vodafone
Roaming, Smartphones & More, Home
Broadband, MNP, Premium Mobile Numbers
and so on. This has helped them in sustaining
within the national and international market.
They provide many different types of services
according to the requirements of their
customers. Major action is focussed on
offering broadband service, fixed line services,
TV and mobile products & networked IT
services. BT is one of the leading services in
the communication industry who offer
services and products to different segment of
customers, who are owners of different sizes
of organisations that is it can be small,
medium, large. They can be regarded as the
wholesalers who are basically communication
providers. This company is serving all
organizations across globe with the cloud,
security and other networking services.

Suitability of Vodafone
This organisation is already having a good image in all over the world which can be
considered as the strong. Point for this form to sustain in the market for a longer period of time.
is suitable of business organizations as they take advantage of their competitive business
environment and with company’s best services it becomes easy for their customers to
communicate very fast. They offer great voice connectivity which helps the businesses in
choosing best phone lines and voice services which suit their organization’s unique needs.
Suitability of British Telecom
British is suitable for their potential business customers as they make sure that they
always feel connected with their clients and does not face any problems while communicating
with other person. Moreover they also provide these services to their all business customers
whether they belongs to small medium and large and because of this BT is suitable for all
business organizations.
CONCLUSION
Considering the information that has been provided above it can easily be summarized
that it is much required for an internet user for a computer user to have different professional and
digital skills in order to take in use of internet much effectively and efficiently. Basically, this
will directly help them in reducing the chances of facing number of issues that an individual can
face at the time of using internet on a phone, computer or on any other gizmos. While using
internet, it is required for the user to focus on threats that are present in the market that could
lead them to go through number of problems like cyber crime and so on. Including this, two
communication providers are considered and their features, application and suitability are
discussed which contrast their comparison.

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